Facebook is an example of a site that deliberately tries to change page elements to make consistent, reliable automation more difficult to achieve.  FB does this via obfuscating its HTML and regularly changing how elements can be identified.

The takeaway: don’t be surprised if working automations stop working, even Sheets Genie Project Templates

I’ve created Sheets Genie Project Templates to make it easier for you to jumpstart your automations, but just because they work perfectly one day, doesn’t mean they’ll work perfectly the next day.

So here’s what you do to put yourself in the power position:

1. Learn the basics of DIY Web Scraping & Automations with Sheets Genie
2. Specifically: know how to use WebScraper.io + Sheets Genie
3. As a result, you can now fix automations if / when they stop working due to CSS selector changes

How to fix automations when CSS selectors change

The tutorial on DIY Web Scraping & Automations + the video below will help you fix broken automations due to CSS selectors changes.

If you’re serious about automating things, this is a super valuable skill to develop. Just a little knowledge goes a long way.

The post How to Fix Sheets Genie Automations When They Stop Working appeared first on OnlineSuccessGenie.com.

Using web scrapers, it’s possible for an individual or business to access an incredible amount of vital data across most websites. When using the traditional web scraping method of utilizing a browser, the whole process is quite tedious.

Though some may not know it, there are several other tools that you can use to web scrape successfully. This article covers not only what those tools are but how they function and can potentially save you a significant amount of time and money. Who knows, you may just find your new favorite method web scraping without a browser!

What Is Web Scraping?

Web scraping is the act of extracting data from any given website. It involves using a computer program or script to access web pages to navigate through their content and extract specific information. This data can be in any form of structured data found on the web page, whether that’s photos, images, or plain text. Traditionally speaking, manual scraping is done in one of two ways:

• Manual scraping with a browser: Using this method, one would manually visit websites using a web browser like Google Chrome, Firefox, or Safari, and then extract data by copying and pasting or taking webpage screenshots. Though this method is straightforward, it is also a time-consuming approach that is best suited for small-scale scraping tasks.
• Scraping with a programming tool: This strategy involves using programming languages and tools specifically designed for web scraping, such as Python. With this approach, developers write code that automatically sends HTTP requests to websites, retrieves the HTML content of web pages, and extracts the desired data by parsing the HTML structure. A big advantage of these tools is that they provide more flexibility and automation compared to manual scraping.

Alright, so the whole idea of web scraping is fairly simple, right? And the tasks that a web scraper does is pretty straightforward. But, why scrape in the first place?

Why Do People Web Scrape?

Data is gold for any business, so there are a vast number of purposes for web scraping. The type of data that is collected can be extremely beneficial to a business. Here is a list of just some of the ways in which individuals might use web scraping to extract data.

Business Information

Through web scraping, businesses can gather relevant information about not only their customers but also other important things, such as industry trends or market dynamics.

Through the scraping process, businesses can analyze customer reviews and social media mentions to best determine how they can move forward with important business decisions.

Another way businesses utilize web scraping is by extracting contact information from websites or social media platforms to help in facilitating lead generation, whether that be for sales or marketing purposes.

Price Monitoring

E-commerce companies and consumers use web scraping to monitor and compare prices of products across different online retailers. This information helps businesses adjust their pricing strategies and allows consumers to find the best deals, so it’s a win-win situation.

Content Extraction

Web scraping assists in extracting specific content from websites, which can encompass a large number of sites. It can extract news data from articles, useful information from blogs, and even things as minor as product descriptions. This data is then used for a variety of purposes. Sometimes it’s for the sake of content curation and analysis, but it could also be used for generating data for machine learning models.

Search Engine Optimization (SEO)

When it comes to SEO research, web scraping can be quite useful to the whole strategy. It can be used for:

• Analyzing competitor websites
• Extracting keywords
• Doing backlink analysis
• Gathering data for SEO audits

In doing these beneficial tasks, the user can access the information needed to optimize the rankings of their website. An increase in organic search visibility is something that can easily make or break websites.

Research and Academic Studies

Sometimes, academics leverage web scraping to gather data for various research purposes. They analyze trends in social media and within online communities in order to monitor public opinion on various topics. Another academic use of web scraping is the tracking of scientific publications.

Government and Public Data

This practice is also used to collect public data from government websites. This can include things like census data, weather information, public records, or legislative data. Using this information, the government can support its analyses of policy and work on creating more thorough and transparent initiatives.

As you can see, there are so many reasons and uses for web scraping (way more than we mentioned). Now that we’ve established both what web scraping is and where its purpose lies, let’s discuss ways you can web scrape, specifically without a browser.

How To Web Scrape Without A Web Browser

We will be discussing three possible ways that you can web scrape without a web browser, each having an individual set of benefits and drawbacks that will depend on your experience, budget, and the breadth of the job you wish to achieve. Now, let’s take a deep dive into each of these three methods.

Web Scraping Libraries

In essence, a web scraping library is a collection of pre-written code and functions that help to simplify the act of web scraping. These libraries provide developers with ready-to-use tools and methods to retrieve and examine web page data efficiently. To use a web scraping library, developers first need to install it using package managers like pip, npm, or gem.

Once installed, the library is imported into the codebase, which makes its functions and methods accessible. Developers can parse the HTML code using the library’s methods and selectors to extract specific elements, which can be further processed or stored in a structured format like JSON or CSV. Web scraping libraries also handle dynamic content, such as JavaScript code or AJAX, and assist with pagination or link following. Listed below are some of these libraries.

Requests

Requests is a simple and widely used library, as it provides an intuitive and straightforward interface to send GET, POST, and other types of requests to web servers. This tool handles cookies, headers, authentication, and sessions effectively.

urllib

The urllib library is part of the Python standard library and provides modules for handling URLs and retrieving web page content. It offers various functionalities like URL encoding, request handling, and cookie management. It’s a reliable and widely available option without any external dependencies.

BeautifulSoup

BeautifulSoup is a powerful library for HTML and XML documents. It simplifies how one goes about extracting specific data from web pages by providing a convenient syntax to navigate and search the parsed document structure. It handles poorly formatted HTML and supports various parsing options, which makes it easy to scrape data from websites.

Selenium

The Selenium import web driver is a popular library for automating web browsers. It enables developers to interact with web pages in a browser-like environment, allowing them to simulate user actions, fill forms, click buttons, and scrape dynamically generated content. It is a useful tool for scraping websites that heavily rely on JavaScript or require user interactions.

Playwright

Playwright is a relatively new and powerful library for automating web browsers. It provides a high-level API to control modern web browsers with ease. Playwright excels at automating complex scenarios and capturing network traffic. It also offers excellent performance and supports headless and non-headless modes, making it versatile for miscellaneous web scraping tasks.

Headless Web Browsers

Headless browsers are web browsers without a graphical user interface (GUI). In simple terms, they are web browsers that operate in the background without displaying a visible window. A headless browser can conduct effectively the same tasks as a regular web browser. Headless browsers are controlled programmatically, which allows developers to automate tasks that would typically require human interaction.

To further explain, here are three distinct benefits of utilizing headless browsing:

• Speed Increase – Headless browsers can offer a significant speed increase compared to traditional browsers with graphical interfaces. Since headless browsers don’t need to render and display web pages visually, they can focus solely on the underlying processes. These include a number of things, like making requests, executing JavaScript, and extracting data. This streamlined approach can result in faster automation tasks, as there is no overhead of rendering and displaying content with a headless browser.
• Potential Cost Savings – There are a number of ways that headless browsers can help you save money. Firstly, they can automate repetitive tasks that would otherwise require human effort. This automation can save time and resources, allowing businesses to allocate their workforce to other critical areas. Headless browsers can also efficiently perform large-scale web scraping, data extraction, or testing tasks. This reduces the need for manual data collection or testing efforts, which can get pricey! By automating these processes, organizations can have the winning combination of saving labor costs and achieving higher productivity.
• Structured Data – Headless browsers are effective in extracting structured data from websites. They allow developers to programmatically navigate through web pages, where they can then locate specific elements and easily extract the desired data. This structured data can be directly used for analysis, integration into databases, or even feeding into machine learning models.

Command-Line Tools

In the final of our three examples, let’s talk about command-line tools. A command-line tool, also known as a command-line application or command-line interface tool, is a software program designed to be executed from a command-line interface or terminal. It operates based on text-based commands and responses, which then allows users to interact with the tool by entering specific commands and receiving a certain output or performing actions.

When using a command-line tool, users can interact by typing commands into the interface. These commands are usually instructions or parameters that tell the tool what action to perform. Then, the tool receives the entered command and identifies the specific action or operation requested by the user. It also analyzes the arguments provided to understand the user’s intent.

Once the command has been processed, the command-line tool performs the requested action or operation. This can involve any number of tasks, including data processing, network operations, or any other functionality the tool is designed for. After executing this action, the command-line tool generates output as a response to the user’s command.

In some cases, the command-line tool may prompt the user for additional input or confirmation during the execution process. This allows users to provide further, more detailed instructions or to make choices within the tool’s workflow. Once the action is completed, the tool returns control to the user, awaiting the next command or interaction.

How Can Online Success Genie Help?

While the aforementioned methods all have their own benefits, there is another way to accomplish automated web scraping: The use of Sheets Genie. There are a multitude of reasons to utilize our software, but here are just a few of the highlights.

• No cost to the user
• No knowledge of coding or programming languages is necessary
• Foolproof downloading and usage process
• Easy transfer of data into Excel or Google Sheets
• Customizable data and interactive user interface
• The ability to organize and clean data with a single click

Download Sheets Genie today to get started!

Want to save even more time and money? Check out our Business Tools to do more, earn more, and save more with Online Success Genie.

The post The Ultimate Guide To Web Scraping Without A Browser appeared first on OnlineSuccessGenie.com.

Why Use AI Tools for Sales?

As the business world becomes increasingly competitive, an effective sales strategy can become the driving force behind a company raking in increased revenues and enjoying a high profit margin.

Managing a sales team and ensuring sales processes run smoothly can be daunting. Sales reps have to focus on identifying qualified leads, engaging in meaningful customer interactions, and closing more deals.

This is where AI sales tools enter the picture.

With AI sales software, companies can automate time-consuming components of their sales pipeline, prioritize sales leads, and rely on valuable analytical insights to develop a successful sales strategy that yields consistently high results.

In this article, we will walk you through the benefits of using sales software and the best AI sales tools of 2023.

What are the Benefits of Using AI Sales Tools?

AI sales tools are pivotal in streamlining your sales processes and maximizing sales productivity. Here are some benefits of using AI sales tools to make your sales and marketing campaigns successful.

Increased Efficiency Through Automation

With AI sales tools, you can curate and send personalized emails and messages to clients, create conversations, and generate quality leads, all with the click of a few buttons. This helps sales reps work faster and makes for a more efficient sales workflow overall.

Increased Revenue

The best AI sales tools help you develop an effective sales strategy that considers current market trends and customer preferences, all to boost your sales. An increase in successful sales leads to increased revenue, wider profit margins, and a boom in your business.

Enhanced Customer Engagement

AI sales tools aim to help companies build strong customer relationships by ensuring customer engagement through automated communication channels. These include sending clients personalized emails and messages based on their preferences.

Faster Workflow

With AI sales assistant tools, you can automate routine tasks and use valuable insights from analytical reports to fine-tune your sales strategy. This helps sales reps work faster and more efficiently as they do not have to waste time on mundane tasks or worry about shortcomings in the sales cycle.

What Should You Look for in an AI Sales Assistant Tool?

Automation and AI Features

Tools that help automate routine parts of the sales process make your sales workflows more efficient and productive. They also ensure that sales representatives have an easier time managing all the components of your sales funnel.

Analytics

AI sales tools should have an analytical dashboard that uses information like market trends, pricing, and past sales history to generate comprehensive reports. The insights drawn from these reports can be invaluable in helping sales reps make data-driven decisions.

Lead Generation

The best AI sales software in the market can quickly and efficiently identify potential leads, qualify them, and track their progress. Effective lead generation is vital to boosting sales productivity, making it an essential feature in a sales AI tool.

Pricing

The cost of an AI sales tool is essential when considering the many options available. Quite a few AI sales tools offer a free plan or a trial period, so it is a good idea to take advantage of this and test the software before purchasing it.

The Top 8 AI Sales Tools of 2023

Apollo

As a sales intelligence and engagement platform, Apollo is one of the best AI sales tools of 2023.

Apollo features a vast B2B database of over 260 million contacts and an AI toolset to help sales teams manage their sales pipeline and automate workflows.

With Apollo, sales reps can identify their target audience and focus their marketing efforts on potential customers. As an all-in-one platform, Apollo uses artificial intelligence to help sales teams sort through its extensive database to find new leads, emails, or contacts.

Apollo also includes a detailed analytics dashboard that gives sales reps valuable insights about their sales processes and provides them with the information they need to make successful, data-driven decisions.

Additionally, Apollo provides companies personalized sales coaching to help them close more deals faster. Sales teams can also rely on Apollo’s ‘Engagement Suite’ to streamline outbound sales activities more efficiently.

Key Features:

• Provides sales teams access to one of the most up-to-date B2B databases for lead generation and sales growth
• AI-powered tools, companies can scale sequences and outbound activities more effectively
• Provides users with LinkedIn automation and personalized emails to simplify sales operations and make them more efficient
• Analyze customer data and past sales performance to provide sales teams with valuable insights that can be used to optimize their sales strategy

Pros:

• Offers multiple filters and integration with third-party platforms like LinkedIn, which is great for cross-referencing contacts
• Allows you to insert customized fields on emails
• Search function generates accurate results as you can insert different criteria mid-search
• Efficiently discovers and validates leads’ email addresses
• Features an easy-to-navigate user interface

Cons:

• Does not offer a Zapier integration
• Mobile version does not work as efficiently as the desktop version

Pricing:

Apollo offers a free plan with unlimited email credits and the following three paid plans:

• ‘Basic’ plan at 39 USD per user per month, billed annually
• ‘Professional’ plan at 79 USD per user per month, billed annually
• ‘Organization’ plan at 79 USD per user per month, billed annually. This plan is for a minimum of five users

Gong

Gong is a sales intelligence platform that uses customer interactions to draw valuable insights into revenue growth.

Using artificial intelligence, Gong monitors each customer interaction and generates extensive and up-to-date information regarding customers, including their emails, calls, and documents. These recommendations are reliable and accurate insights that help sales reps make crucial revenue decisions.

With Gong, sales teams can divide work and collaborate more effectively so that each sales rep is assigned distinct tasks with fixed steps. Sales representatives also have access to past sales performances and can review this data to develop more effective future strategies.

Gong’s AI sales tool can also analyze customer data and market trends to provide sales development representatives with the information they need to optimize their sales process and increase conversions.

Gong is especially suited for enterprise sales teams that rely on a crucial understanding of customer relationships to make critical decisions regarding their revenue intelligence policies.

Key Features:

• Provides sales teams with comprehensive customer interaction data and market trends to optimize their sales flows
• Offers over 100 integrations with CRM and other third-party tools
• Provides sales teams with personalized coaching to help them optimize their sales strategy

Pros:

• Features an easy-to-use interface
• Provides transcripts for calls, which helps retain information
• Helps simplify and shorten the sales cycle
• Offers an analytics dashboard that provides sales reps with valuable insights required to refine their sales operations
• Allows users to go back and make review calls

Cons:

• Users may find the search function complicated as it needs precise details to track down a call
• The software may glitch at times

Pricing:

Gong does not have fixed pricing plans. Instead, it offers customizable pricing based on the scale of your operations.

Motion

Motion uses artificial intelligence and machine learning technology to automate routine processes, organize schedules, plan meetings, and assign tasks to sectors like the sales team.

With Motion, companies can distribute tasks among different teams more effectively, ensuring a smooth, cohesive, collaborative workflow.

Motion helps sales development representatives establish initial contact with potential customers, account executives streamline opportunities, and customer success managers care for new customers. With Motion’s efficient division of labor and task force management, companies can handle large projects and boost their sales.

As a productivity tool, Motion focuses on the big picture, not just sales. This means organizing your business operations, including sales processes, to ensure you meet your deadlines, cutoffs, and revenue goals.

Motion’s holistic approach helps sales reps develop a well-rounded sales strategy that succeeds in closing deals and benefits the entire sales process.

Key Features:

• Features an automatic ‘Task Manager’ that creates task lists for teams throughout the company, ensuring that you stay on top of your deadlines
• Automated ‘Project Manager’ lets you handle complex tasks and provides effective communication and collaboration between teams
• Book pages and schedule meetings with qualified leads.
• Syncs your calendar so that you can streamline your daily tasks and end up with an organized schedule

Pros:

• Aids in time management and task prioritization
• Automates routine tasks so that sales managers can spend more time developing an effective sales strategy
• Automatically rescheduled incomplete tasks
• Features an intuitive user interface
• Offers a seamless integration with Google Calendar

Cons:

• The mobile app is not as efficient as the desktop version
• The app may glitch at times

Pricing:

Motion offers a 7-day free trial for the following two pricing plans:

• An ‘Individual’ plan at 19 USD per month, billed annually
• A ‘Team’ plan at 12 USD per month, billed annually

Drift

Drift is one of the best AI sales tools of 2023 and is especially popular for its chat platform, which has developed into a conversational sales tool.

Drift uses artificial intelligence to automate sales conversations, find qualified leads, and assist sales reps in increasing productivity and closing more deals.

Drift’s ‘Conversation Inbox’ provides companies with an overview of site traffic and allows sales teams to schedule meetings, set commands, export files, and insert tags. Drift’s chatbot also lets sales representatives connect with potential customers through a live chat option.

As an AI sales tool, Drift helps its sales and marketing professionals adopt a customer-centric approach, helping them initiate conversational sales and develop a powerful sales pipeline through valuable insights from real-time sales analysis.

Drift’s sales assistant software is a perfect fit for SMBs (small to medium-sized businesses) and enterprises that want to automate lead generation and sales process adoption without expanding their labor force.

Key Features:

• Sales AI enables effective communication by incorporating customized videos and GIFs in emails, chats, or LinkedIn messages
• Features a ‘Drag-and-Drop Bot Builder’ that allows companies to set up a chatbot
• AI-powered chatbots function in over 30 languages and can build pipelines, qualify leads, and provide live customer support
• Provides users with real-time updates and alerts regarding potential customers engaging through a chat or a video
• Drift gives sales reps an ‘Engagement Score’ that helps them determine brand interactions and email and video content that inspire the most customer engagement.

Pros:

• Allows you to connect with customers in real time with its live chat
• Offers integrations with Google, Outlook, Mailchimp, and Salesforce
• Features a ‘Drift Fastlane’ that connects quality leads to the appropriate sales representative
• Includes an ABM (account-based marketing) feature that targets customers with personalized sales and marketing campaigns
• Offers a mobile version

Cons:

• The AI sales software may glitch at times
• Offers a wide range of features, so it may take some time to learn how to navigate Drift effectively

Pricing:

• ‘Premium’ pricing plan for small businesses, billed annually, starting at 2,500 USD per month
• ‘Advanced’ and an ‘Enterprise’ plan with customizable pricing depending on your desired features

6sense

As an email-centered lead nurturing sales assistant, 6sense uses artificial intelligence to automate routine tasks and decrease manual work, leaving sales reps with more time to invest in developing an effective sales strategy.

6sense’s Saleswhale utilizes machine learning to analyze customer responses and engage in personalized conversations. This helps sales reps generate quality leads and close more deals, boosting the productivity of a sales team.

The ‘Lead Conversion Assistant’ can automate the crafting and scheduling customized email responses that encourage customer engagement and help companies develop a loyal customer base.

With 6sense, sales reps can develop unique sales and marketing campaigns and identify the best Playbooks to boost their sales team’s efficiency.

Key Features:

• Automates the process of creating and sending personalized follow-up emails
• Quickly identify an irrelevant lead and refer it to the right person
• AI sales assistant tool automatically updates your CRM
• Offers integrations to third-party tools like Salesforce, Zapier, Marketo, and HubSpot
• Detect notifications and automatically set reminders to help you stay on top of deadlines

Pros:

• Features an easy-to-use interface
• Lets you create personalized segments for customers
• Offers excellent, around-the-clock customer support
• Provides sales reps with valuable insights regarding their sales processes
• Analyzes customer data to make accurate predictions regarding account buying intent

Cons:

• The software may lag at times
• Account matching to Salesforce may be a complicated process for some users

Pricing:

6sense does not offer any fixed pricing plans. You can contact their sales team for more details since pricing is customizable and based on the scale of your operations.

SetSail

SetSail is an AI sales software that helps companies track their sales pipeline and gain a comprehensive overview of their sales team’s progress at a glance.

With SetSail, companies control their data entirely and can store information in their CRM, file folders, or SetSail’s dashboards.

It uses artificial intelligence and machine learning to identify buying signals, current market trends, and customer behavior. It can analyze a company’s past sales performance and single out factors that lead to successful campaigns so that sales reps can develop new sales strategies accordingly.

With SetSail, companies can easily navigate their sales funnel and keep track of their sales and marketing departments to ensure that they work efficiently and productively.

SetSail also provides sales reps with key metrics that can be used to track the effectiveness of a company’s sales campaign and provide valuable insights used to put together performance-driven sales teams.

Key Features:

• Completes your customer database by providing missing contact details
• Provides integrations with CRMs and other AI sales tools
• Helps sales reps gauge the success of their sales strategy by providing them with performance metrics
• AI sales assistant automates manual tasks and identifies the current market trends to help companies refine their sales workflow and make it more efficient

Pros:

• Provides you with KPIs to monitor your sales performance
• Allows companies to see their colleagues’ sales progress
• Increases sales engagement
• Recognizes buying signals
• Increases qualified lead generation
• Has an easy-to-install system

Cons:

• Logging into a Chrome extension may take time
• May miss reporting sales activities at times

Pricing:

SetSail does not offer any fixed pricing plans. Pricing is customizable and depends on your requirements. Customers can contact SetSail’s sales team to understand their costs.

Clari

Clari is one of the best AI-powered sales enablement tools for modern sales teams.It prioritizes helping sales reps close more deals by providing them with organized sales data, automation tools, and valuable insights.

As an AI-powered sales tool, Clari is known for its sales forecasting ability and automation features that provide companies with an overview of sales reps, channels, products, segments, and regions.

The up-to-date sales pipeline notifications help sales reps identify potential risks and avoid losing revenue. In addition to this, Clari is great at navigating a company’s sales management by keeping track of inventory, transactions, and closed deals.

Clari acts as an all-in-one sales platform where users can create solid sales pipelines, keep track of their progress, generate qualified leads, and close more deals.

Key Features:

• Provides companies with complete visibility across their entire sales funnel so they have all the information they need to make data-driven decisions
• Has one of the best sales forecasting tools in the market and can generate forecasts for specific regions, segments, channels, and reps
• Makes accurate predictions regarding a company’s sales progress every quarter of a year
• Provides revenue teams with regular revenue health and change indicators
• Offers integrations with CRMs

Pros:

• Features an easy-to-use interface
• Provides one of the best sales forecasting tools in the market
• Integrates with Salesforce CRM
• Lets you search each team member’s forecasts
• Offers a mobile version

Cons:

• Does not automatically update when a deal is closed
• Reporting structures may glitch at times

Pricing:

Clari does not provide pricing details on its website. Users can contact Clari’s sales details for a customizable price based on their requirements.

HubSpot Sales Hub

HubSpot Sales Hub is an AI sales tool with an all-in-one CRM platform focused on increasing sales teams’ efficiency and helping sales representatives develop strong customer relationships.

It offers tools that help companies manage their contacts, capture and track leads, curate catchy marketing emails, and generate comprehensive sales reports.

Sales Hub integrates with other HubSpot platforms, like Service Hub and Marketing Hub, making it a convenient AI sales tool that can be used for any business.

HubSpot’s Sales Hub provides companies with lead scoring so that they can keep track of the progress of their sales cycle. Additionally, Sales Hub offers AI-powered tools that automate routine processes and help optimize sales workflows.

Key Features:

• Has curated a library of sales information that lets you share documents directly from Gmail and Outlook
• Offers personalized sales coaching to help you identify weak links in your sales process and refine your sales strategy
• Make and record calls directly in your CRM with Sales Hub
• Features an easy-to-use chatbot creator
• As an all-in-one marketing and sales platform

Pros:

• Helps keep track of sales opportunities, leads, and customers
• Features a user-friendly and intuitive interface
• Offers integrations with Gmail and Outlook
• Helps boost your inbound marketing strategy
• Automates your sales workflows

Cons:

• You have to manually inform Sales Hub not to enter a personal email in the CRM
• May make errors in importing leads from tools like Zoom

Pricing:

HubSpot Sales Hub offers a free version and the following three paid plans:

• A ‘Starter’ plan that begins at 45 USD per month
• A ‘Professional’ plan that starts at 450 USD per month
• An ‘Enterprise’ plan that starts at 1,200 USD per month

Conclusion

With the rapid advancements in technology, incorporating artificial intelligence has become the norm in most business operations, and the sales industry is no exception. This is why choosing AI sales software that helps boost your sales productivity and falls within your price bracket is essential.

With the wide range of options available, choosing an AI sales assistant can seem challenging, but don’t worry. You can click here to get a downloadable list of great AI tools recommended by Online Success Genie.

The post A Complete Guide to the 8 Best AI Tools for Sales in 2023 appeared first on OnlineSuccessGenie.com.

• Y9u run a Facebook group, or at least have some admin privileges that lets you into the Member Requests section, and…
• This group asks potential new members questions before they join, and…
• You would like to record the answers to these questions in a spreadsheet automatically (instead of doing copy and paste, or taking a screenshot, or whatever else)

Before using this Sheets Genie Project Template

• Verify that you have access to Sheets Genie and that you can get it to work for you (follow the Getting Started steps for this to prove you can run an example)
• Running a generic Sheets Genie example is important, because this is a Facebook Project Template, and Facebook regularly changes its HTML and markup on the page, meaning…
• If this Facebook Project Template isn’t working properly for you, it might be because Facebook has updated its page structure, and so the template’s current value selectors aren’t working as a result
• I will try to update the template’s value selectors if this happens, but your best option is to learn how to fix broken automations when this occurs, so that you are in the ultimate power position (with a little knowledge, you gain a lot of power)

How this Sheets Genie Project Template works for Facebook Group Questions & Answers

• You click here to make a copy of the Sheets Genie Project Template for Facebook Group Questions & Answers
• You edit your copy to supply the members requests Facebook url of the Facebook group for which you want to collect responses to questions (see picture below for this step)
• You have access to this url due to appropriate admin privileges
• You edit the value selectors in the Sheets Genie project template sheet so that it can identify the appropriate Facebook membership question / response for each question
• I’ve only tested this on questions with written responses, so I don’t know how well this works with other kinds of Facebook membership questions
• You run the task (Task A) in the Control Center of your Sheets Genie sheet that you have set up and edited
• It pulls in the info for current / pending Facebook member requests including:
  • Name of person
  • Unique url associated with this person for the group
  • Response to question 1 (if answered)
  • Response to question 2 (if answered)
  • Response to question 3 (if answered)
• As far as I know, there is no way to currently make responses to questions mandatory, so if it’s not pulling in responses, it might simply be that the people didn’t answer those questions

Identify your target Facebook group member requests url and verify you have access

My members requests url for my Sheets Genie group: https://www.facebook.com/groups/sheetsgenie/member-requests

Yours will be different, but you can probably use that example url structure to figure it out fast.

Also, for my Sheets Genie group, I’m able to find pretty much any Facebook group admin links at the following kind of url structure:

https://www.facebook.com/groups/sheetsgenie/edit

Identify the questions you want to collect answers for

I found my Facebook membership questions at: https://www.facebook.com/groups/sheetsgenie/membership_questions

Your url will obviously be different, buy you can probably use that structure example to figure it out fast.

Notice the following about my questions below:

• They are all of the type Questions / Written Answer
• So I don’t know how well this Sheets Genie Project Template will work with other types of questions
• Notice also the beginning of my questions, which is how I will target them and their responses later with value selectors
  • ‘Want a free code’ for Question 1
  • ‘How did you hear’ for Question 2
  • ‘What is your wish’ for Question 3

How to edit your copy of the Sheets Genie Project Template for Facebook Group Questions

Identifying your questions in the step above is important, because it helps you collect responses in the following way depicted below:

• After you set up your members requests url in the “start” field in your “Control Center” sheet…
• You will edit your valueSelectors field so that the selectors target your specific questions (not mine)
• The main reason for targeting selectors in this advanced way, instead of a more generic selector setup:
  • Facebook changes their markup regularly
  • This helps future-proof this automation a bit for changes Facebook might make
  • Even if it stop working, it will be faster / easier to fix your valueSelectors setup via this kind of targeting…
  • Especially since this kind of targeting naturally provides a great deal of built-in clarity of what you want to target

The post SG Project Template: Facebook Group Questions & Answers Automation appeared first on OnlineSuccessGenie.com.

Project management is no exception to this, and recent years have seen a rise in the popularity of AI-powered project management solutions. With the right AI tool, businesses can streamline their project management processes and achieve project success.

In this article, we will walk you through the benefits of AI in project management, the features you should look for in an AI tool, and the best AI tools for project management in 2023.

What are AI Project Management Tools and How Do They Work?

AI project management tools are project management software that enhances human activities through artificial intelligence and machine learning processing to aid project managers in decision-making.

AI-powered project management tools are built to simulate human behavior and cognitive processes through imitation and modeling. These tools automate repetitive tasks by mimicking human decision-making, which helps make project management more efficient.

With machine learning and algorithms, AI project management tools can analyze large volumes of data to help project managers make well-informed, data-driven decisions and develop successful business and marketing strategies.

AI project management tools work by providing intelligent solutions that automate the different stages throughout a project lifecycle. AI project management software improves resource management, team collaboration, and task distribution, leading to effective project planning and successful project performance.

What are the Benefits of Using AI Tools for Project Management?

Effective project management is vital to the success of any business, but navigating a heavy workload, impending deadlines, and a diverse labor force can be challenging. This is where project management tools enter the picture.

AI project management tools simplify and streamline the management of multiple projects and teams, making life as a project manager much easier.

Here is our compilation of how AI tools can enhance modern project management practices.

Predictive Analysis

Project management involves dealing with large amounts of data. From customer information to project development details and current market trends, project managers have to keep track of all sorts of data to develop effective business processes.

With their ability to go through large volumes of data and draw valuable business insights, AI project management tools are great for helping project managers perform predictive analytics.

Using artificial intelligence, task management tools grant project insight using data to predict and infer future outcomes, trends, and customer behavior patterns. This information can be used to improve project outcomes and achieve market success.

Predictive analytics also helps project managers with accurate time tracking, which is great for creating reliable project roadmaps and estimating project costs.

Project Understanding

One of the key factors behind the success of a project is ensuring that all project team members are on the same page regarding the requirements, vision, and goals. Project management tools running on AI ensure that a project is not derailed by producing a clear project vision and mitigating cognitive bias. Project managers can use these tools to keep their project teams on track.

Risk Management

Project management tools play a vital role in risk management, which is essential in increasing the chances of success of a project.

Project management software can use AI and Machine learning technology to draw insights from past projects and generate accurate risk assessments. Since AI project management tools can predict and identify potential risks, project managers are in a better position to address and mitigate them more effectively, significantly increasing the success rate of a project.

Task Automation

AI-powered project management tools can use data to automate repetitive tasks, which helps save time and makes the project management process more efficient.

As AI automates routine, mundane tasks, human resources can be allocated toward more complex and important project management tasks.

Not only does project management AI help automate tasks, but it also reduces human intervention and cuts project costs by decreasing the labor force.

Interpretation of Project Data

Artificial intelligence project management software can assess and analyze large volumes of data and generate valuable insights by detecting patterns and connections that would go unrecognized by humans.

Using project management tools to interpret and analyze data helps project managers fine-tune their business operations and develop effective marketing strategies. Moreover, AI makes reviewing extensive data sets more efficient and accurate as human error is reduced.

Task Prioritization

An AI project management tool helps managers understand the project’s scope and prioritize different processes and tasks accordingly. By providing project teams with accurate data at the right time, project management tools can enhance a team’s understanding of the project and help make data-driven decisions.

Resource Allocation

An essential component of successful project management is the effective use of resources.

Project management tools use AI to conduct unbiased inspections determining the shortage or abundance of resources.

Based on this information and the project guidelines laid out by project managers, AI project management tools help allocate resources effectively and efficiently, ensuring minimal wastage.

What to Look for in an AI Project Management Tool?

In this digital age, with the huge advances made in artificial intelligence and machine learning, you will find an overwhelming amount of impressive AI project management tools in the market.

While choosing an AI project management tool depends on your project management practices and needs, there are some features that every good tool should have.

Artificial Intelligence Features

Look at the number and range of AI features your AI project management tool offers. You want to find a tool that uses AI to automate tasks to make project management more efficient. This is why a tool that offers more AI features is worth looking into.

Also, remember to focus on the type of AI features your tool offers. A simple yet essential feature is ‘Project Prioritization,’ which is integral to project management.

Pricing

Pricing is important when looking for an AI solution for your project management needs. It is recommended to list the features you want in an AI tool, narrow down the project management tools that offer these features, and compare their prices. This way, you will have an accurate estimate of the amount you will spend on purchasing an AI-powered project management tool and a good idea of the different price options you can choose from.

Always remember to check if your tool offers a free version or a free trial so that you can test it out to see how well it fits in with your project management practices.

Ease-of-Use

You want an AI project management solution that is easy to use and features a simple, user-friendly interface. You don’t want to invest in a tool that has high installation costs or requires extensive training before use. This defeats relying on AI solutions to make project management easier.

The Tool’s Stage of Development

When looking for AI powered-project management solutions, remember that some companies market tools that have yet to reach the final stage of development. This is why it’s a good idea to do your research and save time by looking at fully functional AI solutions.

Luckily, we have provided you with a complete list of the best AI project management tools on the market.

What are the Best AI Tools for Project Management in 2023?

Now that we have established the importance of AI project management tools let’s take a closer look at some of the best tools of 2023 that can be used to enhance your business operations.

Trello

Trello is an AI project management tool that’s been around for quite a while as a popular project management software that has recently added AI-powered features to its system.

Trello prioritizes its simple, customizable, and flexible user interface that uses the Kanban Method to streamline project management processes. With Kanban boards and cards, Trello effectively manages projects by delegating tasks, organizing your workflow, and tracking your project’s progress.

With Trello’s Strategy-AI Power-Up, you can predict future trends and events to prioritize and prepare accordingly. Trello’s AI solution also includes Butler, an automation tool that helps you easily and efficiently organize your boards and perform routine project management tasks.

Key Features:

• Trello offers multiple templates, such as a project management template and a project roadmap template.
• Trello understands that each project lifecycle has its timeline. This is why Trello’s ‘Varied Timeline’ feature allows you to manage projects that range from weekly sprints to annual goals.
• Trello’s artificial intelligence features will enable you to automate routine tasks so that you can focus on what matters more to the success of your project.
• Trello offers users AI-based ‘text suggestions’ when they want to start a conversation with another project team member.

Pros:

• Features an easy-to-use interface
• Offers 100+ integrations with
• ‘Calendar View’ connects the entire team
• Flexible and customizable

Cons:

• Lacks tutorials
• Not well-equipped for large-scale projects
• The mobile version has limited functions

Pricing:

Trello offers a free version with limited features and three paid plans which vary according to the features they offer.

Standard Plan: 5 USD per user per month, billed annually. This plan is suited for small-team collaboration.

Premium Plan: 10 USD per user per month, billed annually. This plan is suited for teams that need to manage multiple projects simultaneously.

Enterprise Plan: 17.50 USD per user per month, billed annually. This plan supports organizations that need to work across multiple teams.

ProofHub

ProofHub is an AI project management tool known for its speed and efficiency in project planning and scheduling.

Its state-of-the-art AI technology keeps track of your resources, workload distribution, and project progress so that you can dedicate all your time and energy toward work.

ProofHub AI automates routine tasks like reports or approvals so that you can focus on your primary project management goals. ProofHub AI also saves you time by generating concise reports that help you keep track of your performance.

Key Features:

• ProofHub automates repetitive tasks and produces AI-generated reports to save time and keep you up-to-date.
• ProofHub offers an ‘Assignees’ feature that lets you delegate tasks to different project management team members.
• With ProofHub, users can create customized workflows that cater to their project management needs.
• ProofHub helps project managers keep track of work by giving them an ‘overview’ of project statuses.

Pros:

• Automatically updates changes over the Cloud
• Acts as a central project management hub
• Integrates well with third-party tools like Google Drive and Dropbox
• Ensures each member has a clear understanding of the project and their role

Cons:

• The mobile version is not as efficient as the desktop version
• Lacks around-the-clock customer support

Pricing:

ProofHub offers a 14-day free trial, after which you can choose between their ‘Ultimate Control’ and ‘Essential’ pricing plans. The ‘Ultimate Control’ plan is 85 USD monthly, billed annually, and supports unlimited projects. The ‘Essential’ plan is at 45 USD monthly, billed annually, and supports up to 40 projects.

Notion

Notion is an all-in-one task management tool that boasts a robust AI system to create and edit content, analyze information, and organize your workflows.

Notion’s AI project management software allows users to prioritize tasks according to their importance and their upcoming deadlines. Notion also automatically updates your task list so that new tasks appear once previous ones are checked off.

Notion features AI writing tools that can help you edit your work by giving you automated grammar and style suggestions. Notion’s AI enables you to organize your content and analyze information to gain valuable project insight.

Key Features:

• Notion’s AI allows you to automate mundane tasks like updating project statuses and sending notifications.
• Notion gives you AI-generated writing suggestions based on your writing style and content.
• You can use ‘AskNotion’ to create a chatbot customized to your Notion pages and content.
• Notion offers real-time collaboration and communication so that your project management team is always on the same page.

Pros:

• Offers extensive tutorials and user guides
• Gives regular project notifications to keep users up-to-date
• Allows co-editing and content collaboration
• Syncs well on any device
• Functions well in a distributed work environment

Cons:

• Notion AI can rewrite and edit text but cannot generate it from scratch.
• Notion is not the best AI software for project managers that need to oversee multiple projects.
• Some users complain about content lost through glitches.

Pricing:

Notion offers a free version with limited features and three pricing plans.

Plus Plan: 8 USD per user per month.

Business Plan: 15 USD per user per month.

Enterprise Plan: The price varies according to the features you purchase.

Asana

One of the best project management tools on the market is Asana, which features a powerful set of AI tools that let users create and edit content, optimize workflows, and organize project tasks.

Asana’s AI task management allows users to break down tasks and assign different responsibilities to each team member. With Asana, a project manager can appoint customized tasks for each project team to avoid overlap and ensure a smooth project management process.

Asana’s AI system also automates repetitive actions, freeing you to focus on processes more crucial to your project management. With Asana’s AI-powered tools, you can create visual lists and plans to map your project workflow, track your performance, and deliver projects within their deadlines.

Key Features:

• Asana enables users to automate their workflows, making project management more efficient.
• With Asana, you can communicate with your team members through project conversation hubs.
• Asana lets you set goals and then provides you with updates on how close you are to achieving them.
• Asana’s shared calendar lets each team member know each other’s tasks and progress.

Pros:

• Offers powerful AI tools to make project management more efficient
• Features a simple user interface
• It lets you set task reminders
• Enables team communication and collaboration
• Integrates with other project management tools like ‘Adam’

Cons:

• Lacks customizability and flexibility
• Customer support operates on a ‘ticket system,’ which can be inefficient

Pricing:

Asana offers a free version with its basic set of features. The paid version includes ‘Premium’ and ‘Business’ plans. The Premium Plan is priced at 10.99 USD per user per month, while the Business Plan is for 24.99 USD per user per month.

ClickUp

ClickUp is an easy-to-navigate, Cloud-based AI project management software. With a highly customizable user interface, ClickUp’s AI-powered project management tools allow users to schedule meetings, create and edit agendas, upload documents, and organize workflows.

ClickUp’s AI virtual assistant lets users access project team information anytime, ensuring you stay updated on your team’s progress. With ClickUp’s time-tracking features, you set up time estimates and monitor the time spent on each task.

ClickUp’s artificial intelligence-powered tools support real-time collaboration and allow team members to edit a project simultaneously. With multiple tools like automated notifications, ClickUp ensures you never miss deadlines and stay on top of your project management game.

Key Features:

• AI virtual assistant gathers your project management team’s information in one easily accessible location.
• ClickUp’s highly-customizable interface lets you choose your dashboard view from over ten options.
• The ‘Team Alignment’ feature ensures each team member is on the same page regarding project goals, statuses, priorities, and deadlines.
• ClickUp features over 50 pre-designed automation features that let you automate your workflow.

Pros:

• Features a simple and highly customizable user interface
• Provides smooth integration with other tools like Trello and Slack
• Offers comprehensive onboarding videos

Cons:

• It can be challenging to adjust the scalability of your project
• ClickUp offers limited file-sharing

Pricing:

ClickUp offers a free version that is great for personal use and provides 100MB of storage space. ClickUp has four paid plans which include,

Unlimited: This plan is best suited for small project management teams and is priced at 5 USD per user per month.

Business: This plan suits medium-sized teams and is priced at 12 USD per user per month.

Business Pus: This plan suits multiple teams and is priced at 19 USD per user per month.

Enterprise: This plan suits multiple, large-scale teams and has adjustable pricing, depending on the number and size of your teams and the features you want to purchase.

Project Insight

Project Insight is an award-winning AI project management tool. Designed by Microsoft, Project Insight is an all-in-one project management platform that helps companies monitor their progress, allocate resources, oversee data entry, and manage project schedules.

Project Insight has all the features to streamline your project management processes. Its software uses artificial intelligence to automate time tracking, data analytics, appointments, and cost management. With the range of features Project Insight offers, you don’t need to use any other tool to work with it.

Through Project Insight, users have access to experts in the field to help guide them through the ins and outs of project management. Project Insight also features advanced project scheduling options through its ‘Drag and Drop’ tools.

Key Features:

• Automates repetitive and menial tasks so that you can invest your time and energy into core project management.
• Project Insight offers billing integration, making it a complete project management tool.
• Project Insight can estimate project costs, allocate resources, monitor progress, and conduct quality tests.
• Provides real-time updates so that team members can stay in touch and collaborate more effectively.

Pros:

• Offers a wide range of tools, making it a convenient, all-in-one project management platform
• Project data is easy to enter and retrieve, and records are retained for a lifetime
• Features a highly customizable and flexible interface
• Integrates with third-party tools like QuickBooks and Slack

Cons:

• Some users may find the interface a bit complex to navigate
• It may take some time to download large volumes of data

Pricing:

Project Insight offers a free version, which provides basic benefits. You can pay 3 USD for each additional feature; after twelve add-ons, you get the rest automatically. Project Insight’s ‘Enterprise’ pricing plan can be purchased for 45 USD per user.

Conclusion

As artificial intelligence continues to change the landscape across different fields, the relevance of AI-powered project management tools is also rising. Investing in an AI project management tool that meets your requirements is essential to adapt to this change and keep up with other businesses.

With the overwhelming amount of options in the market, picking a tool can be challenging and time-consuming. Luckily, you now have a good idea of the best options.

Click here to get a downloadable list of great AI tools recommended by Online Success Genie.

The post The Best AI Tools for Project Management in 2023 appeared first on OnlineSuccessGenie.com.

If you’re looking for Click Testing for Authors reviews from actual, paying students to see if the price of Steve Pieper’s course is worth it, this is the ultimate review for answering that question. I paid to take Steve’s AMMO course, which later evolved into his Click Testing for Authors and Direct Selling for Authors courses. (More on this in a moment.)

Later in this review I discuss my thoughts on the course’s pricing, especially since this can be a pricey course for some people. I’ve provided the best price I could find for CTA, but be aware from the start that its cost will likely be one of the largest factors to consider when evaluating for yourself whether the course is worth taking.

Also, be aware that the cost of implementing CTA strategies goes beyond the price of the course, since you’ll invest in Facebook ads to make Steve’s system work.

Finally, this review might contain affiliate links, which means that if you click on a link and purchase something afterwards, I could make a commission at no extra cost to you. So thank you in advance if you do that.

Steve Pieper Click Testing for Authors review from someone enrolled in the course

I became interested in Steve Pieper’s teachings, largely because I was interested in learning his optimization techniques for advertisements, landing pages, and book sales.

His instruction has definitely been worth the price of admission for me… Although it might not be worth it to you.

Hopefully this review will help you decide that one way or another, as I answer as many of your questions as possible about this online course.

Is Steve a trustworthy instructor?

There are a lot of shady people in the make money online world, but Steve is not one of them.

He practices what he preaches, and when you buy his courses, he gives you lifetime upgrades.

He writes under the pen name Lars Emmerich, and he uses his click testing methods to profitably promote his own books and courses.

If you’ve ever seen one of Steve’s ads and clicked on them to learn more about what he’s offering — well, you’ve already experienced how his methods work and gotten proof that he uses them himself.

What is the overall goal of the Click Testing for Authors course?

The big picture outcome with CTA is to sell more of your books to more people. So the big goal is more money, more readers.

But how does click testing help you achieve that?

Click testing helps you understand what your audience wants and needs, whether they have any interest in your books, and what the most effective marketing copy is that will drive readers to buy and read your books.

Yes, but what is click testing?

Click testing is learning what people click on to learn what truly interests them and drives them.

This is incredibly powerful, because sometimes people don’t consciously know what interests or drives them, or they don’t clearly and accurately reveal this information. Click testing cuts through all this murky water and gets to the truth of what your potential readers find compelling, which helps lead you to more sales, as well as a happier, larger audience.

For Steve’s course, click testing means creating Facebook ads (and, optionally, Instagram ads), that lets you test things like your book’s premise, book cover, taglines, and so on.

Steve teaches you a systematic process with benchmarks for identifying a good click rate that indicates strong reader interest and a greater likelihood of people purchasing your book.

Will this click testing course make you a rich, bestselling author?

The overall dream when taking this course is to make tons of book sales and have a lot more readers who are interested in your work. However, this course will not necessarily make that happen.

Instead, this course helps you discover what excites your readers the most, as well as the exact kinds of words and phrases you want to use in your marketing copy to maximize sales.

So, the CTA course provides a huge piece of the puzzle towards becoming a more profitable and successful author, but it does not guarantee this dream outcome.

Will Click Testing for Authors help you with both fiction and nonfiction books?

One of the best benefits of this course is that it teaches you how to do click testing for both fiction and nonfiction books.

In Steve’s previous version of this course, he only taught how to optimize and test for fiction books. So teaching you how to do optimization for nonfiction books as well has been a huge step forward, especially if you’re someone who is interested in writing both fiction and nonfiction.

FYI, help with nonfiction books is geared towards writing nonfiction that helps people solve problems that they would like to pay money to learn how to solve.

What is the difference between Click Testing for Authors and AMMO?

If you start looking for Steve Pieper reviews for the courses he teaches, you might come across his AMMO program, which stands for Author Marketing Mastery through Optimization. As of AMMO version 4, you can think of the full AMMO program as being 2 different courses for authors.

The first course is Click Testing for Authors, which has the broadest appeal, because you can benefit from it no matter how many books you’ve written. In fact, even if you’ve written 0 books, the click testing it teaches can help you determine whether your book idea is worth pursuing!

The other course is Direct Selling for Authors, which is geared towards authors who have written multiple books and had some success, and now they want to sell directly to their readers, cutting out the middlemen like Amazon as much as possible.

Click Testing for Authors is a pre-requisite for Direct Selling for Authors, so even if you’re interested in DSA, you still start with CTA.

Do other successful authors use Steve’s click testing methods?

Steve provides tons of examples of successful authors who use his click testing on his sales pages for CTA, mentioning authors like AJ Vanderhorst, Othniel Dory, Erin Athene, Alana Terry, and Naomi Rawlings.

Since there are so many testimonials from authors like these — and many more — I won’t belabor the point that lots of authors have used and profited from his click testing methods.

What extra tools do you need for the Click Testing for Authors course?

The main additional tools you’ll need is a Facebook (or Meta) account so that you can do the advertising, and a free tool like Canva to design your simple ads for click testing.

Are there any upsells with the CTA course?

You can optionally sign up for coaching calls where you share your marketing copy and results and get help on what to do. However, this is not required, and you are not hounded to do it.

People who have signed up for this coaching and benefited from it swear by it.

As for me, I have not yet paid for this service.

What exactly is included with the CTA course?

There are 12 video lessons that tend to fall in the 10 minute to 20 minute range each, except for a few videos. Each video has a transcription you can download, which is helpful.

This instruction walks you through the step by step process of running 6 click testing tests that build upon one another.

There are also some additional documents you can download for further help with your tests.

How much extra money can you expect to pay on ads?

The 6 test ads you’ll run each cost about $30 to $45, and they each run for about 24 to 36 hours. So each full round of tests will cost you about $200 to $300 overall.

The ideal result is discovering ads and marketing copy that is ideally worth thousands, hundreds of thousands, or even millions to you.

I would not go into this expecting just to pay $200 to $300 and then be done testing, however. This is more properly understood as the bare minimum additional money you’ll spend.

Can you get a discount on the course via a coupon or promo code?

I’m a big fan of discounts and saving money as much as possible, so if there’s a coupon code discount or promo code ever offered for Click Testing for Authors, I will include it immediately in the course link if possible. (See the top and bottom of this page.)

In general, Steve has experimented with discounts mostly from the standpoint of paying less if you pay for the course all at once upfront instead of in monthly installments.

Is the CTA course worth the price?

For me, this course was definitely worth the price due to the potential of what you can learn and achieve with click testing.

My only hesitation recommending this course is if you are in a difficult financial situation and cannot comfortably afford to buy this course, because there is no absolute guarantee of profitably selling tons of books as a result of click testing.

As a basic rule of thumb, if you cannot comfortably afford the cost of the course plus another $1,000 for running click tests, I would question whether the course is for you at this time. (I don’t like seeing people creating unnecessary financial stress for themselves.)

On the other hand, if you can comfortably afford this, I would look at this as an investment with a huge potential payoff. Even if it doesn’t pay off as much as you’d like, the risk is worth the reward, and you’ll inevitably learn so much about what does — and doesn’t — help you acquire more readers and sales.

The post Click Testing for Authors Review: Is Steve Pieper’s Course Worth It? appeared first on OnlineSuccessGenie.com.

I’ll give you just one guess what happened to it.

And if you know anything about this story, one guess is all you need.

Good times.

The post Cheat Layer Review: a Product with a Self-Sabotaging Founder appeared first on OnlineSuccessGenie.com.

The answer lies in SEO (Search Engine Optimization). With studies revealing that over 68% of online experiences originate from search engines, it’s no wonder that SEO has become essential for business strategies in 2023.

Join us as we explore ten compelling reasons why SEO is important for business of any size to maximize its digital presence and reap the benefits of growth, visibility, and profitability in today’s competitive market.

What is SEO?

SEO (Search Engine Optimization) is a method of tailoring both the content and functionality of your website.

This is done in specific ways to make sure that search engines such as Google Search, Bing, or Yahoo can find your website, crawl it, and ensure it is trustworthy and relevant to what users are searching for.

By aligning with their algorithms, you will elevate your position on SERPs (Search Engine Results Pages) and amplify your business’s visibility – driving more organic traffic!

Search engine optimization can be further broken down into the following three areas:

On-page Search Engine Optimization

This involves optimizing your content or other elements within your website’s pages to match search engine algorithms for easier indexing and user experience. This often is done through content optimizations, HTML source code, URL structure, and internal linking.

Off-page Search Engine Optimization

This involves optimizing your website indirectly to enhance authority, reputation, and visibility. It focuses on how your website interacts with other high-ranking websites and platforms, such as social media.

This is often done through link building, maintaining a strong social media presence, influencer outreach, and online reputation management.

Technical Search Engine Optimization

This involves optimizing functional or under-the-hood aspects of your website to match the performance and structural foundation that is easiest for Google search and similar platforms to crawl, index, and understand your website effectively.

This is often done through XML sitemaps, structured data, device responsivity, addressing any web errors and speed improvements.

SEO is a dynamic field, and there are several ways to consider implementing SEO efforts to reach your target audience, boost organic traffic, and see your sales flourish. Below are the most common.

Keyword research

By conducting keyword research, companies can understand what their target audience is searching for, how popular each search term is through its search volume, how the competition is ranking, and the user’s intent.

This information is then used to strategically create or tweak digital copy and content (including titles, headers, and meta descriptions) to integrate the chosen keywords, ensuring your business is at the forefront when users search those terms.

Link building

Link building involves including high-quality external links from reputable sources such as government, academic, established media, or official non-profit websites.

This is impactful to search engines as it acts as validation that your own website can be trusted for relevant and accurate information.

By actively building a network of strategic, relevant, and authoritative links, businesses will positively impact search engine rankings and increase visibility to targeted audiences.

Content creation

Integrating the development of content into your digital marketing strategy can be integral to your SEO efforts. Crafting compelling, informative, and engaging content that addresses user search intent and includes relevant keywords signals to search engines that you’re active, relevant, and authoritative.

With a strong content strategy, businesses will enrich their online presence and attract their target audience, increasing their rankings!

Data Analytics

Data analysis is the foundation of successful digital marketing strategies. It allows for identifying trends, understanding user preferences, forecasting, and making data-driven decisions affecting SEO.

With data analysis, businesses track vital metrics such as organic traffic, conversion rates, and bounce rates which are integral to pinpointing improvement areas for refining their SEO strategies or planning content and campaigns for increased optimization.

Search engines often change their algorithms, meaning SEO is an ever-evolving marketing technique. Investing in staying current with any SEO strategies is essential to staying visible and reaping the benefits.

Below are the ‘new kids on the block’ when it comes to SEO efforts and worth implementing in a future-proofed digital marketing plan.

Voice Search Optimization

Everyone knows voice assistants, Siri and Alexa!

Optimizing your website for voice search means they will be able to access your website, enhancing your visibility, accessibility, and driving traffic. Content crafted for voice search aligns with natural language patterns, and includes keywords and question-based formatting to ensure it pops up in voice search results.

Voice Search Optimization can give you an invaluable edge over the competition and set you up as a trusted resource in the digital space.

User-Generated Content

Want to generate authentic credibility? User-submitted content adds authenticity and precious social proofing that can skyrocket your brand and extend your reach past your typical target audience.

Search engines love fresh, relevant, and diverse content, which can be achieved by encouraging customers to showcase their experiences through different outlets, including leaving reviews or testimonials.

Make sure you keep on top of engaging with your users through social media channels or responding to reviews for added visibility, adding to your SEO efforts.

Videos

Known for capturing attention, video content has swept the Internet. Not only is it great for engagement, but it will keep users spending more time on your website. Brilliantly, you can also turn to video content to strengthen your backlinks and your social shares.

With studies showing that 91% of businesses saw boosts in web traffic from integrating videos, it’s no wonder this trifecta is key to maximizing your SEO efforts.

Visual Searches

Images can now be searched and analyzed thanks to the technical advancement of Search engines. This can be incredibly convenient for the user and a huge success in boosting visibility and attracting organic traffic.

Businesses will be able to optimize their images via alt tags, captions, image sitemaps, and structured data markups to fully embrace image search capacity as part of their digital marketing strategy.

Why is SEO Important for Business?

People turn to Google Search and other search engines because they are looking for a solution – whether the answer to a question, finding the perfect product, or solving a problem they are having.

By integrating SEO efforts into your marketing strategy, you ensure your business is their real-time solution. The heightened visibility is a cost-effective way to place information that converts at the tips of the fingers of consumers ready to convert.

Consistently ranking at the top of Search Engine Results Pages means you’ve set the stage for both users and search engines to see your brand for the trailblazer it is, stimulating growth and skyrocketing your business potential.

Increases Visibility Via Rankings

By implementing Search Engine Optimization techniques, you can strategically ensure your business appears at the top of SERPs (Search Engine Results Pages), boosting your visibility and also establishing credibility and trust from the viewer.

Higher rankings are proven to produce higher organic traffic, stimulating conversion and revenue metrics to reach all-time highs.

Consistently being listed at the top of search engine results, pages also translate to further brand recognition and can give you the edge you need over the competition. Integrating and maintaining SEO efforts means you can tap into your full business potential with the power of a simple search.

Drives Organic Traffic

Businesses benefit from organic traffic as it primarily consists of users who have an authentic interest in your offering, meaning they are far more likely to engage and are higher-quality leads. With studies showing 53.3% of all web traffic is derived from organic searches, SEO efforts don’t go unnoticed.

Increased web presence in search engine result pages ensures you attract users actively looking for your product or service before they even land on your website, giving you a higher likelihood of them buying from you and becoming repeat customers.

Builds Trust & Credibility

In today’s online world, trust is an essential factor in a successful business. Users are more aware of scams than ever before.

Still, it doesn’t stop them from happening – so Google search and other search engines have created their algorithms to measure and reward websites that have relevant content, online reputation management, and authoritative backlinks, among other SEO efforts.

This means trustworthy and reliable websites reach the top of SERPs, gaining more brand recognition and converting more customers due to their excellent reputation.

Raises Brand Awareness

Integrating and maintaining SEO efforts ensures your website consistently appears at the top of search results, increasing its visibility and exposing your brand to a wider audience. The more time your brand is seen (even if it is not interacted with initially), fosters a sense of familiarity, trust, and authority in your industry.

This is a measurable metric called “Brand Impressions,” and the heightened visibility from your SEO efforts is invaluable in encouraging them to recall and use your products in the future, if not sooner.

Your increased brand awareness can even include word-of-mouth referrals or organic sharing, all allowing businesses to expand their customer base, drive business, and increase revenue.

Generates Leads 24/7

If having a steady stream of qualified leads sounds heavenly, you will want to get started on your SEO efforts sooner rather than later. A robust SEO strategy will allow users who are actively searching for your product or service to find you (and quickly!), meaning there is a higher chance of conversion.

Your consistent visibility at the top of SERPS works tirelessly around the clock to get you noticed, even outside regular business hours. Your SEO efforts are a surefire way to establish a reliable lead generation channel cost-effectively to maximize your business potential 24 hours a day, seven days a week.

Gives a Competitive Edge

In a competitive marketplace, outshining the competitors and staying ahead of the curve are essential to any successful growth strategy.

Search engine optimization can make this process even easier with key metrics and information on what keywords your competition is using and how they rank – allowing you to refine your strategy and dominate the digital space.

Not only will your brand be at the forefront of SERPS visibility, but the likelihood of it being interacted with first with its trustworthy and authoritative perception is much higher, allowing you to capture the market share, broaden your reach, and drive sustainable growth that can last the long run.

Cost Effective

You’ll love Search Engine Optimization if you tire of paying the notorious small fortune for traditional marketing strategies that leave you second-guessing if you’ve really got your money’s worth. While you can pay for SEO-based adverts, there is so much sustainable and measurable impact your SEO efforts can do for your business.

By working towards prolific positions on SERPs for your targeted keywords organically, businesses have a cost-effective way to reach the right audiences at the right time.

Comparatively, businesses can stretch their market budgets, boost qualified traffic, and see a higher return on investment than other marketing tactics.

Enhances Brand Authority

By optimizing your content and website to consistently rank on SERPS, you establish your brand as a reliable source, indicating your expertise that sets the industry’s standard.

You become a go-to source and an authority in the eyes of search engines and users. Your weight in the space not only boosts your online reputation but gives you the edge over the competition, continuing the momentum of your brand’s wider influence and increasing scale!

Allows Multi-Channel Marketing

The numerous touchpoints of multi-channel marketing can be essential to fostering connection and community with your audience.

By optimizing each channel to suit its strengths, such as adding targeted keywords to social media posts or enhancing marketing email headlines, businesses will amplify engagement, broaden their reach, boost organic search visibility, and foster deeper connections across all platforms for an immersive and cohesive brand experience, proven to drive revenue and growth.

Manages Brand Reputation

You can build a positive brand image and reputation that sets you apart with simple SEO efforts. From actively addressing customer feedback to using keywords in posts on social media, your improved search rankings and positive online sentiment cultivate trust and credibility for both the audience and search engines.

When there is an alignment of products, services, and values with impactful search terms that truly reflect the essence of the business, it directly communicates the brand image and attracts consumers whose values and interests marry up perfectly to foster deeper connection and loyalty spanning multiple online channels.

Not only is there a safeguard from potential reputation disasters, but the customer-centric approach showcases trust and reliability that stimulates business-wide growth.

What are the Best SEO Tools in 2023?

Now that we understand why SEO is important for business, it’s important to review some of the tools on the market to help maximize your results and streamline a digital marketing workflow.

Semrush

Semrush is a robust SEO tool sweeping the digital marketing industry. Trusted by business owners and marketing agencies alike, it excels not only as an SEO tool but also for its PPC (pay-per-click), social media, and content marketing abilities, making it incredibly scaleable.

For SEO efforts, Semrush allows you to easily craft and maintain your digital marketing strategy by pinpointing trends, analyzing and mapping out your keyword with Google Search (arguably the world’s most recognized search engine!), and conducting comprehensive competitor reviews and action-based optimization audits in just a few clicks.

With this power-packed SEO tool, it’s easy to see why it’s renowned as a holy-grail option by users globe-wide.

︎ Comprehensive features across multiple search engines

︎ Robust keyword research and planning

︎ Competitive analysis and tracking

︎ Site audit with actionable optimization

︎ Conversion Tracking

︎ Social Media Scheduling

︎ PPC Management

✘ Not overly intuitive for those new to SEO

✘ Higher subscription Fees for Full Access

✘ Amount of users is limited to your plan; you can’t share logins

✘ Limited Backlink Index

Ahrefs

Competing with Semrush for the top spot as the most comprehensive SEO tool, Ahrefs is an ideal solution for your SEO efforts, no matter your business size.

It’s left its authoritative backlink checker origins in the dust and has matured into one of the industry’s most sought-after SaaS, and it continues to adapt to meet and exceed expectations.

With one of the most extensive live link databases and 3 billion+ keywords in countries dotted across the globe, Ahrefs provides unparalleled insights and suggestions, making it a no-brainer for marketers looking to get results.

︎ Comprehensive features across multiple search engines

︎ Robust keyword research and planning

︎ Competitive analysis and tracking

︎ Site audit with actionable optimization

︎ Extensive historical data

︎Great Backlink Index

✘ Not overly intuitive for those new to SEO

✘ No Social Media Scheduling

✘ Higher subscription Fees for Full Access

✘ Amount of users is limited to your plan; you can’t share logins

✘ No conversion tracking

Seobility

Standing out amongst competitors with its unique emphasis on website structure optimization, Seobility is an often underrated SEO tool that doesn’t skip the essential SEO must-haves for businesses of all sizes to effortlessly optimize their websites, improve search engine rankings, and drive organic traffic.

Much loved for the cost-efficiency to feature density ratio, it can be a lifesaver if the market leaders are priced too out of scope.

︎ Affordable

︎ Keyword Research And Planning

︎ Competitive Analysis And Tracking

︎ Site Audit With Actionable Optimization

︎ Audience Targeting

✘ Google-focused algorithms and information

✘ No social media scheduling

✘ No external integrations

✘ No conversion tracking

✘ Amount of users is limited to your plan; you can’t share logins

KWFinder

Looking to just get started with a straightforward keyword research tool? KWFinder has grown to be one of the top specialized tools in toolkits for businesses of all sizes.

People love that it comparatively strips back aspects of other SEO tools that can overwhelm or confuse beginners, making it a more streamlined option, avoiding paying higher than necessary subscription costs for a lot of functionality you may not be ready to fully use.

KWFinder has tapped into a niche by leveraging an ability to supply localized keyword research, empowering businesses to pinpoint target regions for geographically segmented markets or local audiences effectively to yield higher results.

︎ Affordable

︎ Specialized keyword research and planning

︎ Competitive Analysis And Tracking

︎ Site audit with actionable optimizations

︎ Audience targeting

✘ Google-focused algorithms and information

✘ Less robust than other all-in-one SEO tools

✘ No social media scheduling

✘ No external integrations

✘ No conversion tracking

✘ Amount of users is limited to your plan; you can’t share logins

SpyFu

SpyFu stands on its own two feet in the digital marketing space as a specialized SEO tool crafted for in-depth competitor analysis. With the importance and emphasis on claiming thought leadership for scalability means keeping a keen eye on your competition, and Spyfu makes it easy.

Tap into organic and paid search strategies your competitors employ for a competitive edge – giving the effect you’re reading their mind each time you refine your own SEO efforts to maximize on your industry’s trends and target keywords.

Businesses and entrepreneurs at any stage love gaining the competitive advantage leading to ROI!

︎ Affordable

︎ Local SEO Insights

︎ Cross-Domain Analytics

︎ Specialized Competitive SEO insights

︎ AdWords and PPC management

︎ Extensive historical data

✘ Google-focused algorithms and information

✘ Less robust than other all-in-one SEO tools

✘ No social media scheduling

✘ No external integrations

✘ No conversion tracking

✘ Limited Backlink Data

✘ Focused on the USA only

✘ Lower data refresh frequency

✘ Amount of users is limited to your plan; you can’t share logins

Grow Your Business Today!

With the growing demand from heightened online time from consumers, it’s become more important than ever for businesses to claim a larger online presence to maintain success and scalability. SEO efforts are a cost-effective way to ensure business listings are visible at the top of SERPs, build trust, and establish themselves as thought leaders in their space, drive traffic, and grow!

Want to get started today? Online Success Genie will help you grow your business! Let’s chat.

The post 10 Reasons Why SEO is Important for Business appeared first on OnlineSuccessGenie.com.

I achieved this dream for myself back in 2011, so it’s definitely possible to achieve this. That said, it requires time, effort, developing new skills, and of course, the necessary tools to make this happen.

For this article, I’ll focus only on the key, essential business tools you’ll want to consider, especially if you’re just starting out as an online entrepreneur.

How this guide is different from other guides for online business tools

When researching this article, I noticed a lot of other guides for online business software listed a bunch of products and services without any particular rhyme or reason.

Sure, a lot of those products and services were valuable and used by millions of people, but there wasn’t any clear logic in exactly what kinds of tools to get or the priority in getting them. There didn’t tend to be any delineation between “must have” or “important to have” or “nice to have”.

So for this article, I decided to write it from the perspective that you are starting an online business from scratch, and how you’ll want to focus first and foremost on the “must have” tools and then the “important to have” tools and so on.

Must have online tools if you’re serious about making money online

If you’re serious about starting an online business, you’ll want your very own website, instead of being a guest on someone else’s website where you could be kicked off at any time.

By this, I mean you absolutely must not build your online business on a “free” website like Blogger, or WordPress.com, or Tumblr, or whoever else promises you your very “own” website on their platform. Because it isn’t your website, if it’s on their website. Make sense? 

Sure, it’ll cost you a little more time, money, and effort to set up your own website on your own domain, but this is absolutely necessary if you’re serious about starting an online business that can make you some real money, without the risk of being kicked off a host platform at any time.

So here are the basic – and necessary – online tools you’ll need to make this happen in the exact order of priority.

1. Domain name registrar: the tool to get your domain name

Choosing and registering a domain name is the most basic, foundational step of starting an online business, because your entire website and business gets built on that domain name.

For example, all of the news articles on CNN are on the cnn.com domain, all of the collected movie reviews on Rotten Tomatoes are on the rottentomatoes.com domain, and so on.

Recommended registrar for domain names: GoDaddy

I use GoDaddy as a registrar. I’ll recommend it, mainly because I don’t have personal experience with other registrars, so I can’t vouch for them one way or the other.

GoDaddy is fine in the sense that it’s well established and not going anywhere.

But I don’t like the company that much. I just feel stuck with them, more than anything. 

In any case, if you want to register a domain name, yes, GoDaddy can do this for you.

2. Website hosting: the tool that lets your website exist online

It’s no good having a domain name if that domain name can’t breathe and exist online. That’s where web hosting comes in: it allows you to bring your website domain to life so that people can actually find it online.

Recommended web hosting: WPX Hosting

WPX Hosting is great. If you have a problem, the support team will help you out as quickly as possible. I’ve been very happy with my experience with WPX Hosting, so I can fully recommend it without reservations.

The only catch is that WPX Hosting can be a little more expensive than some of the other options out there.

So if you’re strapped for cash, then maybe you can try more inexpensive web hosting first, like Bluehost, which is often recommended to people starting their first website or blog. And then, once you start making some more money, you can upgrade to better hosting (which I think is a wise investment).

3. Website builder: the tool that creates the actual pages and structure of your website

After you get a domain name and web hosting, you need to actually build your website. Basically, you want to create pages filled with content that people can find online.

This requires a website builder.

Recommended website builder: WordPress

Presumably, over one third of websites online are powered by WordPress. So it really is the go-to website builder. 

If you’re just starting out and you have no idea how to build a website, then you definitely want to go with WordPress and learn how to use it, mainly because so many other people also use it, so you can get a lot of help and support along the way. Seriously, just google whatever you want to achieve with WordPress, and someone has probably written an article about it.

4. Online bank account for making payments and getting paid

If you’re starting an online business, then you want to get paid money, and that means having a bank account where you can receive and save payments, as well as pay for things (such as your web hosting and domain name).

From the beginning, be smart about this and treat your online business as a real business with a bank account that is completely separate from your personal bank account. Ok?

Recommended online bank account: PayPal

Pretty much everyone has heard of PayPal. So even if you go down the path of getting other business bank accounts, I strongly recommend that you at least have PayPal in addition to those other accounts.

With PayPal you can get paid, make payments… So you’re already set.

Big takeaway: you only need 4 basic tools to make money online

If you think about it, to make money from an online business, all you really need is the domain name, web hosting, the actual website (built by a website builder), and a way to receive money. That’s it. 

Of course, you’ll probably end up using a lot more tools than this, but I just want to make it clear that these are the essential basics.

And all things considered, these tools can be extremely inexpensive. Unlike starting a brick and mortar business, you can start an online business for probably $100 or less if you’re very frugal.

Of course, these tools are only the basic essentials, and you’ll undoubtedly use others, so let’s dive into some other online business tools you’ll probably want to use sooner or later…

Important tools to have for your online business (depending on how you want to drive traffic to your website & make money)

You’ll ultimately make money online via driving traffic to your website in some shape or form, where you can then monetize that traffic.

For example, you can make money by people clicking on your website’s affiliate links, or by selling them a digital product you created, or by displaying advertisements that make you some money for each view they get. But the big question is this: how do you plan on driving that traffic to your website in the first place?

Once you answer this question, you’ll have a better sense of which tools will be the most important and useful for you to use.

For organic search traffic, use SEO Tools

Organic search traffic is some of the most valuable traffic that exists. Basically, organic search traffic means someone types a search query into Google or some other search engine, and then after doing so, they find your website… Where you ideally monetize their visit in some way.

But how do you do it? How do you get this kind of search traffic from search engines?

Here’s where SEO Tools come into play.

SEO means Search Engine Optimization (and there are lots of SEO Tools)

There are tons of different SEO tools on the market that do things like:

• Estimate keyword search volume for various keywords
• Estimate keyword difficulty (how hard or easy it will be for your website page to rank for particular keywords)
• Keyword rank trackers (check how your keywords rank in the search engine results)
• Content analysis (check if your content is optimized for certain keywords)
• Backlink analysis (check what backlinks people have for different keywords / pages)

SEO is a huge, important topic, and if you’re serious about growing your online business with search engine traffic, then you’ll have to learn more about it, including what kinds of tools will best help you achieve your specific SEO goals.

For now, though, I’ll keep it simple and recommend one tool to help you with SEO, especially if you’re a beginner.

Recommended all in one SEO Tool: Ubersuggest by Neil Patel

I recommend Ubersuggest as an all in one SEO Tool, because it’s fairly good and relatively inexpensive compared to other SEO tools. And when you’re just starting an online business, you probably won’t have that much money to spend.

I personally have a lifetime deal with Ubersuggest. And I definitely think it’s worth getting a lifetime deal on it if it’s still available.

As you make more money, learn more about SEO, and become more clear in your mind what kinds of SEO goals you want to achieve, you’ll probably want to invest in some more expensive SEO tools, like Ahrefs, for example, which is excellent for backlink analysis and link building.

For social media traffic, use social media accounts & social media management tools

If you’re interested in driving traffic via social media, then of course you’ll have to create the necessary social media accounts for that, whether it’s Facebook, YouTube, Twitter, Pinterest, Instagram, or whatever other social media platform you decide to use.

A quick word of caution:  you are basically a guest on these social media platforms, so they can kick you off at any point, if they feel like it.

In any case, there is an art to driving traffic to your website via social media, and you’ll have to learn the skills to do that, including how often to post on social media, how to grow your followers, how to optimize your social media content, and so on. 

Also, if you’re serious about driving traffic with social media, you’ll want to use social media management tools to help you automate and scale your social media activity.

Recommended social media management tool: Publer

I’m recommending Publer primarily because I have a lifetime deal with Publer. But there are plenty of good social media management tools out there, so it’s just a matter of finding one that’s best for your budget and that best helps you achieve your social media goals.

For cold email outreach traffic, use cold email outreach tools

Depending on the nature of your online business, you might want to reach out to people with cold emails to get them to buy your product or service.

Cold emailing is a skill in and of itself to learn, and if you’re serious about scaling cold email outreach and getting the best results, then you’ll want to use a cold email tool that will do things like track opens, track replies, and automatically do a follow-up if you didn’t get a response.

Recommended cold outreach tool: GMass

If you’re using Gmail (or a Google workspace email address) I recommend GMass, which is basically a Gmail add on.

You can get a lot of functionality from the free account, if you’re trying to save money. Also, since it works directly with your Gmail address, instead of being a distinct third party add on, you have a greater chance of getting your emails to land in inboxes.

For mass email traffic, use email marketing tools

This is kind of a chicken and egg scenario, because if you want to drive traffic to your website or business products by sending mass emails, then you’ve got to have a large sized email list, and to have a large sized email list, you first need to drive traffic to an email opt-in form.

So you will probably first have to master some other forms of driving traffic before you use this tactic. Just FYI.

In any case, if you’re interested in driving traffic by sending emails that reach thousands of people at a time, you will ultimately have to use a  mass email marketing tool to do that.

Recommended email marketing tool: Mailerlite

I recommend Mailerlite because I’ve used it and have found it to be just fine or comparable to other services that are much more expensive. So if you’re new to email marketing and want to save a little money, especially while you learn the skill of email marketing, you might want to give Mailerlite a try.

For paid traffic, use paid advertising tools

Most of the forms of traffic listed above are commonly billed as “free” traffic sources, even though you’ll probably have to pay to use tools to get that “free” traffic.

In any case, if you have money to burn, you can simply pay for your traffic with ads, whether it’s search engine traffic or social media traffic. For that matter, you can even find and pay people to send out an email blast to their email subscribers.

Recommended paid advertising tool: Google Ads

I’ve done a little with Google Ads, but not an overwhelming amount.

The reason I’m recommending it as your first paid advertising tool, if you’re just starting an online business and want paid traffic, is because search engine traffic is some of the most powerful traffic there is. Someone types in what they want, and then you have the ability to literally give them what they want.

I recommend learning about SEO, keywords analysis, and keywords intent before going down the paid Google Ads route. But even if you ignore that advice, if you’re willing to pay for traffic, then Google Ads is as good a place to start experimenting as any. 

Online traffic takeaway: the most important tools for you will depend on your traffic strategy

I’ve covered the main kinds of traffic sources you’ll want to experiment with, especially if you’re new to starting an online business. I’m sure there are other ways to drive traffic (like cold calling people, or sending direct messages to their social media accounts), but in general, I’ve covered the main traffic sources and relevant kinds of tools you’ll want to use.

If you ever feel overwhelmed when you learn how there are hundreds or thousands of tools that could grow your business, just remember to consider your traffic strategy goals, and whether a particular tool would help you with that goal or not.

Two key tools for making money online with affiliate marketing

If you want to start a website and make money from it, then you’ll probably want to consider affiliate marketing at some point, since affiliate marketing can always be used as an additional revenue stream, no matter what your business is.

The way affiliate marketing works is simple: someone clicks on your link, buys a product from someone else, and then you get a commission from their purchase.

If you’ve never heard of affiliate marketing before, I highly recommend you learn some more about it, since it could be a potentially powerful source of additional revenue for you.

Recommended tool for managing affiliate programs: Google Sheets

To make money with affiliate marketing, you have to sign up for affiliate marketing programs, and then keep track of the commission rate, your affiliate manager, and on and on…

As you can imagine, the more programs you join, the more complicated it can become, so you want a way to keep your affiliate programs’ information neat, organized, and accessible.

I recommend Google Sheets for this because it’s free, accessible anywhere, and gets the job done.

Recommended tool for managing affiliate links: Pretty Links

For your affiliate links, you’ll want to make them “nofollow”, and you’ll also want the ability to change your links quickly and easily depending on changes to the affiliate program.

Pretty Links is a WordPress plugin that is sometimes considered a link shortener. However, you can also think of it as a tool for managing affiliate links, since it makes it easy to make all your affiliate links nofollow and also change your links very easily in the Pretty Links database.

I’ve used Pretty Links and it works, so I can recommend it, but I’m not exactly married to it. I think there are plenty of other similar tools that can do the job just as well.

Accounting for the money you’ve made (or lost)

When you start an online business, you’ll either make money if your revenue is greater than your expenses, or you’ll lose money if your expenses are greater than your revenue.

Either way, you’ll want to account for the money you made or lost, because either way, the government will be interested in your activities from a tax perspective.

So you’ll want to have some kind of accounting software that helps you track your expenses as well as your revenue, so that you have a strong sense of your business’ financial health.

Recommended tool for small business accounting: Wave

I’ve used Wave for accounting for years. For free. It really is great software.

In addition to accounting, Wave can also help you with invoices, payments, and payroll, so it could be an invaluable tool for you, depending on the nature of your business.

Which business tools do you consider essential for your online business?

The purpose of this article is to help you focus on the most important, essential tools for your online business, so I didn’t cover every type of business tool under the sun.

For example, I didn’t cover collaboration tools (like Zoom or Google Docs), or graphic design tools, or A.I. content creation tools, or LinkedIn marketing tools, or a billion other kinds of marketing tools for that matter. The amount of business tools out there is staggering, so the goal was to narrow the scope a bit and focus on the most essential tools.

A major takeaway from this article is that whether a tool is “essential” or not for you depends on the nature of your online business, as well as how you drive traffic to your website.

Also, you can add all sorts of tools to your tool belt as you go along. You don’t need them all at the beginning, which is why this article was structured to follow the kind of natural progression you might make adding tools to your arsenal as your business grows and becomes more successful.

The post 12 Essential Online Business Tools for Entrepreneurs & Startups appeared first on OnlineSuccessGenie.com.

While getting started may feel overwhelming, plenty of SEO tools for small businesses have emerged, making it even easier to elevate website rankings on search engine result pages (SERPs) than ever before. 

The role of tools for business success

SEO tools play a pivotal role in amplifying the growth and success of businesses of all sizes by ensuring your company is at the forefront. Finding and integrating the right SEO tools for your small business is vital to attracting impactful organic traffic and enhancing your online presence. 

In this comprehensive guide, our experts explore 2023’s ten best SEO software and their benefits, taking the stress out of the process with perfectly optimized content that gets you results! 

What is Search Engine Optimization?

SEO, in its simplest definition, is the practice of bringing user traffic to a website or platform through a search engine. In essence, if you want your website to appear higher in search engine results so your audience can find you easier, you need to focus on search engine optimization. 

You can benefit from three different types of SEO:

• On-page SEO: Involves making tweaks and improvements to your website. This can look like strategically interlinking your content, swiftly repairing broken links, conjuring up captivating and exceptional content, and skillfully wielding keywords and title tags.

• Off-page SEO: Involves building authority by capturing attention off the back of other reputable websites and sources. Picture perfectly placed backlinks and impactful platform interactions like social media channels.

• Technical: Involves fine-tuning the back-end development of your website to leave a positive impression on search engines. Think amplifying page loading speed by compressing images or adding schema markups so search engines get extra info on your website’s content.

All three types of SEO are essential, as they help algorithms understand your website better, which results in a better search ranking. We’ll discuss the three types in more detail later.

What are SEO Tools?

SEO Tools are the behind-the-scenes software that empowers SEO strategies to go the extra mile with ease. Integrating them into your business strategy is pivotal to successfully optimize website content, driving an influx of traffic, and dominating search engine result pages.

There are many types of tools to choose from, but they share a common outcome: enabling your website to transcend its competitors, increase brand impressions, and skyrocket your conversion rates. 

SEO Tools can be web-based platforms, desktop software, browser extensions, and plugins, making them incredibly versatile and widely accessible. 

You’ll love the efficient help with keyword research and analysis, on-page optimization, backlink analysis, competitor research, rank tracking, site auditing, content optimization, and more, allowing you to transform your online presence into a definitive force to be reckoned with.

Why are SEO Tools Important for Small Businesses?

Excellent small business SEO software will offer comprehensive on-page, off-page, and technical SEO optimization solutions that are renowned for being revolutionary to businesses of all sizes. 

Our experts have showcased the high-level benefits small business owners can take full advantage of by leveraging the right SEO tools.

On-Page Optimization

Keyword Research 

Gain insights into relevant and impactful keywords to optimize website content and attract targeted organic traffic, helping small businesses reach their specific audience effectively.

Content Optimization

Get optimization ideas for content elements like headings, meta tags, and keyword placement for improved search visibility so you can strategically craft content that captivates your audience while further boosting your small businesses online presence.

Internal Linking

Identify opportunities for internal linking to enhance website navigation and improve the user experience. 

Not only will you seamlessly guide visitors through your website, but it will also be well-organized with an interconnected structure that will enhance page authority and make it easier to crawl for maximized SEO performance.

Content Auditing

Conduct robust audits efficiently to identify content gaps, duplication, and opportunities for improvement. Fine-tuning your website enhances the overall relevance and quality, making it even more appealing to users and search engines. 

Page Speed Optimization

SEO Tools will recommend areas to improve page load times for on-page content to enhance user experience and search rankings. Swift page load times lead to a heightened user experience which reduces bounce rates and increases engagement, aspects that impress visitors and search engines alike.

Off-Page Optimization

Backlink Analysis

Analyze your backlink profile seamlessly with SEO Tools. Backlinks serve as votes of confidence and authority, signaling to search engines that your website is trustworthy and relevant. 

The invaluable data will showcase opportunities to strengthen your small business’s online presence via connections with influential websites or to omit any less reputable backlinks that already exist for wider brand reputation and ranking.

Social Media Monitoring

Monitor social media mentions, engagement, and brand visibility to build a better online presence with SEO Tools. Social media shares, saves, and comments indicate engagement and interaction with your brand, which is known to amplify search engine rankings. 

Geographic Optimizations

Create and manage local listings based on search terms in your area with SEO tools to attract nearby customers and drive foot traffic to their physical locations, giving an organic off-page boost to your ranking. 

Influencer Outreach

Effortlessly discover efficacious influencers and manage outreach campaigns to surge brand recognition and referral clicks. 

Your ranking will soar as you reach outsider audiences paired with opportunities to collaborate on backlinking with authoritative online celebrities and content creators. 

Online Reputation Management and Exposure

Working with an SEO tool for brand exposure and online reputation management makes monitoring social media mentions, reviews, and brand visibility a breeze. Busy small businesses can proactively oversee their brand perception and promptly handle negative feedback.

Positive brand sentiment and a strong online presence please algorithms through brand authority and credibility leading to increased ranking.

Technical Optimization

Website Crawling

Easily pinpoint crawl errors, broken links, and other technical issues that hinder performance and indexing. Keep your small business website in top shape, ensuring it is accessible, easily discovered by search engines and noted as a trustworthy and reliable website.

XML Sitemap Generation

An XML sitemap is a back-end way to list your website’s most important pages. 

SEO Tools that help generate XML sitemaps ensure Googlebot and other search engines have an optimal understanding of your website structure and content organization to aid in page prioritization and indexing for an easy way to boost your ranking.

Mobile-Friendliness

Search engines prioritize mobile-friendly sites. With the help of SEO tools, you can easily assess your site for critical mobile responsiveness and device compatibility to ensure your small business website delivers a seamless experience to mobile users while boosting your rankings.

Schema and Structured Data Markup

Structured data markups and schema enhance the visibility of rich snippets on SERPs for better content presentation to users. 

SEO tools streamline the implementation of markups and schema to ensure that search engines understand your content more accurately, resulting in heightened search visibility and attracting even more organic traffic to your site with its visually appealing and informative output. 

Site Architecture Analysis

Unlike XML sitemaps that focus on providing search engines with a list of web pages to crawl, site architecture analysis digs deeper into the website architecture to look at internal linking, URL structure, page hierarchy and even orphan pages. 

The best SEO tools for Site Architecture Analysis will offer areas of improvement for logical flow and seamless UX/UI to not only elevate the SEO performance but reduce bounce rates and amplify conversions.

Investing in the best SEO software has become a clear-cut decision for thousands of small business owners. The benefits and flexibility to suit all types of business goals have led to success in the scalability of businesses thanks to the refinement of marketing strategies, gaining the competitive edge in the market, increased online visibility, and soaring web traffic.

What to Look for in Small Business SEO Tools?

As a small business, finding the right SEO tools is essential to ensuring your precious budget doesn’t go to waste on resources that won’t deliver tangible results or are ultimately abandoned altogether. 

Each business will have its own short and long term goals and objectives. These will be based on the industry, size, and phase of the business, meaning it’s wise to take your time when choosing to invest in any tools and resources. 

Our experts have curated their top tips to ensure your SEO tool investment gives you the most bang for your buck. 

Features and Functionality 

Investigate SEO tools that offer comprehensive capabilities tailored to your specific search engine optimization needs. 

Spend a few minutes dreaming up your ideal “checklist” of features (such as keyword research, on-page optimization, backlink analysis, competitor analysis, etc.), so you can easily compare tools and find which one has most of your desired features.

User-Friendliness

Investing in an SEO tool that’s intuitive and easy to navigate is essential! So many business resources are left for dust when they become too difficult to use or the skill level of the team shifts. 

A user-friendly interface guarantees that your small business can capitalize on the tool without a steep learning curve or extensive technical expertise, saving you time and money in the long run. 

Pricing and Value

Remember the dreamy features checklist we had you create? It comes in handy to measure and compare the value for the cost of each SEO tool. 

It’s possible you may have to compromise on some functionalities if you have a tighter budget, but assessing the features offered, the level of support, and the projected return on investment will make sure you get every penny’s worth. 

Integration and Compatibility

Take stock of your current website platform, content management system (CMS), and other fundamental marketing tools you pay for or need to continue business as usual. 

When looking at new SEO tools, ensure that they integrate smoothly with your existing kit; maintaining compatibility will keep your workflows and data sharing efficient and alleviate un-needed salaries spent on tech support or manual efforts. 

Customer Support

It goes without saying that reliable customer support is key. Ideally, you won’t need it, but if you do, there is nothing more frustrating to business owners of any size than not being able to reach adequate support or access to key documentation, tutorials, and help desks. 

Prompt assistance can be paramount in resolving issues or questions impacting your SEO endeavors, meaning it’s in your best interest to review their support package and check over their “help” section to ensure you’re happy with the quality and offering. 

Reputation and Reviews

There are some marketing wizards out there who can sell anything, regardless if the product is good or not! 

Researching the reputation and checking over reviews of your shortlisted SEO tools is a step often overlooked in the digital space, but it provides valuable and unbiased insights, from users like you, on how great (or not) the product is. 

Scalability and Growth Potential 

If you’re looking at increasing your business visibility, we will take a good guess that you’d like to scale your business. 

Regardless if that is the case or not, businesses evolve and ensuring your search optimization tools are future-proofed to endure boosted website traffic, extensive keyword research, and more vast optimization efforts as your business expands will ensure you won’t have to worry about out-growing your tools and starting the process over again in a year or two. 

We’re confident that embracing these factors into your SEO tool pursuits will ensure that no matter what tool you land on, it will come from informed decisions that align best with your small business goals and objectives. 

What are the Best SEO Tools for Small Businesses in 2023?

Wanting to help you succeed, we have expertly curated our top 10 SEO tools of 2023, giving you prime industry knowledge to help you kickstart your SEO journey with confidence. 

Google Search Console 

Google Search Console (previously Google Webmaster Tools) is a free platform allowing you to stay in the loop with how Google interacts and perceives your website. 

With Google Search Console, business owners are blessed with access to exclusive performance metrics for Google’s own SERPs and also data spanning the complete Google Ecosystem. 

A Google Search Console integration will be revolutionary in monitoring search traffic, indexation, keyword performance and CTR (Click-Through-Rates). You can even use alerts within the tool to keep on top of crawl errors, security concerns, and mobile usability challenges so you can mitigate any ‘issues’ before they truly become issues. 

Unlike most tools, the reports are not only robust, but the highlighted improvement areas are among the favorite features of the tool. 

Google Search Console Features and Functionalities 

• Stay up to date with your website’s performance with metrics such as average position, clicks, CTR, and impressions 
• Access to the indexation status of your web pages  
• Submit your XML sitemap for efficient indexing
• URL analysis to easily identify errors that affect visibility
• Ensure your site is mobile-friendly, obtaining improvement points that impact mobile users 
• Get emailed alerts for security issues or malware on your website 
• Improve your link profile with backlink analysis
• Optimize your site for rich results and other enhanced SERPs formats 
• Get key insights into your website’s health and vitals 

Google Trends

Capitalize on Google Trends, another free platform provided by the globally recognized search engine giant. 

Crafted to allow website owners integral insights on keyword popularity across targeted locations, seasons, and demographics along with related search queries, integrating Google Trends will ensure you’re on your trend-spotting A-game. 

Hone into the search behavior of target audiences and track the popularity life-cycle of keywords or topics for a complete picture of what trends are on the rise and decline. 

The tool’s underrated news and related topic section can be an outstanding place for content idea generation to drive organic traffic. Uniquely, Google Trends can also help identify topics for Youtube videos by identifying keywords and trends outside of just the search engine results. 

Good Trends Features and Functionalities

• Discover search terms based on their popularity (both current date and historical) instead of just volume
• Capitalize on present, past, and uprising trends with access to real-time data and topic recommendations 
• Simultaneously compare multiple search terms by popularity and volume to refine marketing strategies
• Understand geographic-based interests and preferences with targeted trend insights 
• Get industry-curated insights to know what’s going viral within specific business sectors 
• Data isn’t limited to just Google’s search engine but also includes Google images, Google News, Google Shopping and Youtube
• Visual-based reports make it easy to understand data quickly and can be exported or embedded into blogs, websites, or other internal documents 

Semrush

Looking for a tool that can help with more than just SEO? Semrush is one of the go-to solutions sweeping small businesses and digital marketing agencies alike with its one-stop-shop appeal. 

Not only does it hold its weight as an SEO tool, it also covers PPC (pay-per-click), social media, and content marketing campaigns, making it a holy-grail option for thousands of users.  

As an SEO tool, you can completely revamp and maintain your strategy by identifying industry trends, keyword analysis with Google, audits for on-page search engine optimization, and check-in on the keywords and ranking of your competition. 

SemRush Features and Functionalities

• Pinpoint impactful keywords, and analyze their search volume, competition, and trends
• Uncover and handle technical issues on your website before they impact ranking or user experience
• Review and build the backlink profile of your website for maximum trustworthiness and visibility 
• Research and compare your competitors’ SEO strategies, rankings, and traffic sources
• Easily keep an eye on progress, tracking your website’s keyword ranking and visibility on Google SERPs 

Ahrefs

If you’re looking for an SEO tool that packs a punch, Ahrefs could be your new best friend. Originally famed for its backlink authority checker, it is now renowned as one of the industry’s most feature-packed SEO tools. 

If the stacked features weren’t enough, its ability to integrate data across multiple search engines has easily pushed it over the line, making it a fan favorite. Users will be blown away after accessing one of the largest live link databases and impressed when they never run out of suggestions from a database featuring more than 3 billion keywords in over 100 countries. 

Accessing Ahref does involve a payment plan, but they also offer some free Ahrefs Webmaster Tool, which can have a major impact on smaller businesses that haven’t already been working on stringent SEO strategies. 

Ahrefs Features and Functionalities

• Pinpoint impactful keywords, and analyze their search volume, competition, and trends across multiple search engines
• Uncover and handle issues on your website before they impact ranking or user experience 
• Source great link building opportunities and review the backlink profile of your website
• Research and compare your competitors’ SEO strategies, rankings, and traffic sources
• Easily keep an eye on progress, tracking your website’s keyword ranking and visibility on SERPs 

Surfer SEO

Unlike the other search engine optimization tools we’ve featured so far, Surfer SEO takes a unique approach to optimization. 

Self-boasting as a ‘content intelligence platform’, not only can you take care of the typical keyword research, internal linking, and content recommendations, but their content-centric practice features a content editor allowing you a cloud-based space to create. 

Your content will be given a real-time optimization score against your competitors with guidance on keyword density, difficulty, headings, images and more. You can use the tool for rankings worldwide and in multiple languages, making it one of the more flexible resources on the market. 

It’s seamless to integrate with other platforms, such as Google Docs and Jasper and intuitive enough to create optimized outlines, automate workflows, and scale content efforts in just a few clicks. 

From freelancers to agencies, all sizes of businesses have been swearing by the convenience of getting prime seo results even faster than before. 

Surfer SEO Features and Functionalities 

• Optimize content against top-performing pages in real time while you write with the content editor
• Delegate SEO strategies to any staff member with the user-friendly interface that removes the guesswork of what search engines and users will find as valuable content
• You can create impactful content plans based on your target audience’s search intent in a few clicks
• Never be surprised again by easily keeping an eye on your ranking along with other top-ranking keywords and competitors
• Analyze your web pages for optimization improvement areas 
• Effortlessly create data-backed content strategies that uncover gaps, trending topics and untapped keywords for your sector
• Intuitively research impactful keywords with high search volumes and low competition
• Uncover issues on your website that affect ranking and user experience
• Build a high-quality backlink profile without missing an opportunity

BrightLocal

Want to make sure you get noticed in your local area? BrightLocal is a tool that is here to help. 

Seamlessly build business citations that back your credibility while assisting with search engine indexing and managing reviews to grow your reputation while creating a deeper sense of community with your target audience. All your positive feedback and responses will be at the forefront; through social endorsement, you’ll generate even more visibility and organic traffic to grow your business.

You also don’t have to worry about missing out on other key functionality available with different SEO tools, you can take care of your typical seo efforts like performance monitoring, keyword research, or technical audits all from the one (easy to use) platform. 

BrightLocal Features and Functionalities

• Effortlessly manage local keyword research, citation, and local rank tracking from tools expertly designed for local search optimization
• Craft business citations spanning multiple directories to amplify your local search visibility
• Streamline reputation management from one convenient spot that allows you to read, respond, and manage online reviews
• Gain insights into the performance of your Google My Business listing, including visibility and engagement
• Automate your local SEO performance audits – in minutes you’ll have action items to improve your optimization 
• Review and compare your local search presence against others’ ranking, citations, and reviews to know exactly where you stand
• White-label reports make it easy to customize, presenting data from impactful sources, including Google My Business, Google Analytics, and social media platforms

Google Keyword Planner

Are you wondering about tools to optimize an ad campaign? Look no further than Google Keyword Planner, a tried-and-true resource that’s a common name across businesses of all sizes, worldwide. 

It hones into keyword research across Google’s own search engine, allowing you to discover the perfect keywords related to your business with their respective volume and performance forecasts.

While you can use the tool for organic keyword optimization, it’s really tailored towards business owners wanting to optimize paid search campaigns, so you’ll notice the listed costs associated with targeting impactful keywords. 

An added bonus to Google Keyword Planner being on the market for quite some time, there are ample tips, tricks, and documentation on the wide-web to further maximize this already free SEO tool! 

Google Keyword Planner Features and Functionalities

• Delve into keyword research and receive business-specific suggestions for paid and organic search engine optimization
• Understand and expertly plan keyword popularity and reach using Google’s average monthly search volumes
• Maximize your ROI with keyword performance forecasting that covers metrics like clicks, impressions, or historical patterns showcasing changes in user behavior or time of year
• Make sure you have the right keywords by applying helpful filters (location, language, search network, search volume, competition, and more)
• Keep organized by sorting keyword ideas together into themed ad groups
• Drill down into location-based insights by targeting specific regions and geographic locations 
• Found your perfect keywords? Export them easily or use them with easy integration with other SEO tools

Yoast SEO

For our WordPress website owners out there (there are a lot of you!), we hope you have heard of Yoast SEO already, but if you haven’t, we come bearing good news! This free (and upgradeable) plugin is one of the easiest ways to optimize your whole site or just a post or page (and also make private content hidden in only a few clicks, too). 

Taking technical SEO to heart, the development team streamlined the plugin as a lightweight add-on that ensures Google automatically finds and indexes your content. 

Their tool library ensures you can set a primary keyword (you’ll need another tool for the research) into your WordPress post or page, and using fine-tuned algorithms, will offer color-coded scoring. 

We love that Yoast SEO has recognized that SEO isn’t just about keywords. Their scoring also includes your content readability, keyword density, length, tone of voice, headings and meta descriptions for content that is sure to dominate SERPs.  

Yoast SEO for WordPress Features and Functionalities

• Never second guess your page or post content again with Yoast’s real-time insights on length, readability, keyword usage, meta tags, internal linking, heading structure and more
• Make technical optimizations a breeze with the ability to generate XML sitemaps, add schema markups, manage redirects and canonical URLs, and more
• Readability tools will act as your second set of eyes, ensuring your audience gets the most out of your content
• Improved site navigation and search engine crawling with the addition of breadcrumbs
• Uncover and handle technical issues on your website before they impact ranking or user experience.
• Easily monitor progress, tracking your website’s keyword ranking and visibility on Google SERPs 
• Integrate with Social Media and optimize your content for social sharing

Moz Pro

Moz Pro is a wildly popular and multi-faceted SEO tool that perfectly crosses ease of use, valuable metrics, and impactful recommendations to give you a website at peak SEO performance.

Small business owners rave about having local and national search data at their fingertips, and we guarantee your content will be on-point with their keyword tracking, recommendations for on-page optimizations, and custom suggestions on what to create next. 

Moz Pro’s own site crawler will have your website whipped into SEO shape, ensuring any technical issues are flagged and offer metrics for Page Authority, Domain Authority, and Spam Score with bonus insights showcasing what users are searching to find you and if they landed on your website from paid ads, search, or social media. 

We couldn’t wrap up without mentioning reporting on a thing of nightmares… but the drag-and-drop customizations and automated scheduling give Moz Pro some dream brownie points we know you’ll love.

Moz Pro Features and Functionalities

• Pinpoint impactful keywords, and analyze and track their search volume, competition, and trends across multiple search engines
• Uncover and handle issues on your website before they impact ranking or user experience 
• Research and compare your competitors’ SEO strategies, rankings, and traffic sources
• Easily monitor progress, tracking your website’s keyword ranking and visibility on SERPs 
• Review and build your website’s backlink profile for maximum trustworthiness and visibility
• Optimize your website by analyzing keyword usage, content quality, meta tags, and other on-page elements with actionable optimization recommendations
• Leave reporting challenges in the past with easy-to-generate customizable reports

Conclusion 

Staying visible, relevant, and knowing your market is invaluable with the boom and bustle of today’s online world, making it even more prevalent for small business owners to jump on the SEO bandwagon and get started with one of 2023’s best search engine optimization tools suited to your business goals.

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