A Complete Guide to the Top B2B Email Marketing Tools of 2023

Enhance your email marketing strategy with our guide to the top 8 B2B email marketing tools of 2023.

Make Email Marketing Easier & More Effective

Email marketing is a vital element of any business’s digital marketing strategy, and B2B (business-to-business) companies are no exception to this.

Email marketing is an effective means to engage with customers, build relationships, and boost sales. However, crafting the perfect email and managing your marketing campaigns can be challenging.

This is where B2B email marketing tools come in.

With email marketing software, companies can automate manual marketing processes, use customer data to create personalized emails, and channel valuable analytical insights into perfecting their email marketing strategy.

In this article, we will walk you through the benefits of using email marketing software and the best B2B email marketing platforms of 2023.

What are B2B Email Marketing Tools?

B2B email marketing tools are software that automates marketing processes and simplifies creating email campaigns to promote your brand to other businesses instead of individual customers.

Companies rely on an email marketing platform to manage their contacts, engage with customers and other brands, and develop custom forms for their sites to generate leads.

With B2B marketing, since the target audience is businesses, not consumers, the email marketing strategy prioritizes communicating facts and figures without investing time and resources in attracting customers. The end goal of a successful B2B email marketing campaign is increasing ROI (Return on Investment).

B2B email marketing services streamline a business’s marketing campaigns and curate personalized messages that strengthen a brand’s image and increase its profit margin.

What are the Benefits of Using Email Marketing Tools?

Email marketing tools are essential in streamlining your B2B email marketing campaigns and building and maintaining strong customer relationships. Here are some benefits of using B2B email marketing software to make the most out of your email marketing campaigns.

Increased Efficiency Through Automation

Email marketing software automates repetitive tasks like sending welcome emails when a customer subscribes to your mailing list or sending a quick message when a customer has items in their cart that they haven’t checked out yet. This makes email marketing more efficient and leaves marketers with time to invest in developing innovative new marketing techniques.

Increased Customer Engagement

Email marketing tools improve customer experience by establishing strong communication channels that help your target audience feel seen and heard. An email marketing platform increases customer engagement by regularly sending personalized messages to clients based on their content preferences. This helps your audience feel like you prioritize their interests and enables you to garner a loyal customer base.

Accurate Marketing Tracking

Email marketing tools incorporate analytics into their dashboard, meaning you can access detailed reports regarding your marketing campaign’s success. This valuable information is pivotal in helping businesses make data-driven decisions that lead to increased sales and growth. In addition, email marketing tools can also send out polls and feedback forms, which provide companies with authentic customer responses and help them meet their clients’ demands more effectively.

Customer Loyalty and Retention

Email marketing services ensure customer loyalty and retention by providing engagement opportunities and considering customers’ preferences. With A/B testing, polls, feedback forms, and personalized email content, marketers remain aware of their audience’s interests and are able to craft emails that reflect this.

What to Look for in Email Marketing Software?

Now that we have discussed the importance of email marketing software, let’s focus on the features you should look for in a B2B email marketing tool.

Automation and AI Features

When picking out the best email marketing services, you should consider automation and AI features like drip campaigns and auto-responders. These tools help automate your B2B marketing workflows and ensure your marketing team can work more efficiently.

Design and Templates

Take a close look at the design and template options an email marketing software offers. Some tools have over 100 templates and layouts to experiment with. If you prioritize creative freedom in your email crafting process, this is an essential feature to focus on.

A/B Testing

With A/B testing, you can send the same message in different formats, and your email marketing software will observe and compare the success of each message. This helps companies determine the stylistic elements in emails that make them more popular among customers.


A B2B email marketing software must feature a flexible interface, allowing users to customize and edit their emails to fit their brand image. Most email marketing tools include a drag-and-drop editor that segments customers and customizes emails according to each client’s content preferences.


Email marketing software cost is an essential factor when considering the many options available. Quite a few email marketing tools offer a free plan or a trial period, so it is a good idea to take advantage of this and test the software before you decide to commit and pay.


Some of the most effective email marketing tools provide users with integrations to third-party applications. These include CRM systems, eCommerce sites, and project management tools. Seamless integrations make digital marketing easier and are valuable in an email marketing service.

The Top 8 B2B Email Marketing Tools of 2023


SendX is a popular B2B email marketing software that offers an easy-to-use email marketing service at affordable rates.

As a marketing automation platform, all of SendX’s pricing plans allow you to send unlimited personalized emails to all your clients. SendX provides marketers with an advanced deck of tools that uses customer data to create relevant content for each target demographic.

With SendX, companies can monitor their email marketing campaign’s success and track metrics like click-through and open rates.

SendX’s drag-and-drop editor enables users to create visually pleasing emails with customizable layouts and color schemes. With extensive email templates, marketers can edit and use a ready-made design or develop their own.

SendX offers users great creative freedom when it comes to designing their emails. Marketers can add videos or pick out catchy images from SendX’s vast picture gallery to up their email marketing game. SendX also lets you make sign-up forms that you can insert on your website so that viewers can be added to your email list directly.

Key Features:

  • SendX allows you to send unlimited emails, and instead of charging you per email sent, it charges you per subscriber, making the platform highly affordable.
  • SendX includes user-friendly APIs that allow integrations with WordPress and your existing CRM system.
  • SendX offers users an easy-to-use email marketing automation solution that helps segment customers, curate personable emails, and schedule your email marketing campaign.
  • With SendX’s editor, users can create pop-up forms that help increase sales and grow their business.
  • SendX’s ‘Resend’ feature allows users to send emails again if a client misses updates.


  • Features an intuitive, user-friendly interface
  • Has an excellent customer support team that responds in record time
  • Includes a state-of-the-art email editor that helps create catchy emails
  • Integrates with the Medium blog, WordPress, CRM systems, Zapier
  • Has a desktop and mobile version


  • Does not provide detailed reporting for email campaigns
  • Users may find the portal slow to load at times.


SendX offers a 14-day free trial, and its pricing starts at $7.49 per month for 1000 subscribers.


Omnisend is one of the best email marketing services. It integrates email marketing with social media marketing, push notifications, SMS, Facebook Messenger, and WhatsApp, making it a powerful all-in-one marketing automation tool.

Omnisend features effective filters and segmentation tools that use customer data to determine the type of content each customer would find the most relevant. This helps finesse your email marketing game and increase customer engagement and sales.

With Omnisend, you can automate your workflows and choose from a wide range of pre-built email templates to pick one that fits your brand image and draws in customers.

Omnisend’s customized Email and SMS campaigns help your email marketing strategy take a highly specialized approach where you can target audiences with content relevant to their interests.

In addition, Omnisend allows marketing teams to create an interactive customer journey by syncing segments to Google and Facebook to develop retargeting ads.

Key Features:

  • Omnisend’s ‘Omnichannel’ ensures workflow automation across multiple channels, like WhatsApp, Facebook, and SMS.
  • Omnisend integrates with major eCommerce platforms like BigCommerce, Magento, Shopify, and WooCommerce.
  • Omnisend offers A/B testing to determine the effectiveness of your email marketing campaigns.
  • Omnisend features a wide variety of email templates that help you send out highly personalized messages to your clients.


  • Features a user-friendly interface
  • Provides around-the-clock customer support
  • Offers pre-built email templates that are highly customizable
  • Allows you to track your newsletters and automation with ease
  • Lets you automate tasks like welcome emails and abandoned carts


  • Does not let you integrate multiple shops into one platform
  • The features may be slow to load at times.


Omnisend offers a free plan that allows you to send up to 500 emails to up to 250 contacts per month. Omnisend’s ‘Standard’ plan starts at $16 per month, and its ‘Pro’ plan starts at $59 monthly.


GetResponse is an email marketing automation platform that offers advanced features to let you craft personalized emails, newsletters, and landing pages.

As an email marketing software, GetResponse includes over 500 email templates to get you started on your B2B email marketing journey. The platform also comes with a Shutterstock integration, giving you all the creative resources you need to churn out your best content.

Compared to other email marketing tools, GetResponse offers a wide range of additional marketing tools, including a website builder, webinar hosting, a chat function, and landing page builders.

With GetResponse’s advanced deck of analytics tools, companies can observe and analyze their marketing statistics and gauge the success of their email marketing campaigns.

GetResponse also includes lead-generation tools that help convert visitors into loyal customers. Businesses can add customers to email lists to ensure consistent communication and engagement.

Key Features:

  • GetResponse includes an ‘Autoresponders’ emailing function that sends automated follow-up emails to subscribers.
  • GetResponse automatically sends all your emails to customers based on their time zones.
  • GetResponse’s drag-and-drop email builder allows you to craft impressive emails without needing HTML knowledge.
  • GetResponse’s ‘Visual Workflow Builder’ enables you to create the ideal customer journey.
  • Get Response features A/B testing to help you experiment with different functions and identify the most effective ones.


  • Operates as an all-in-one marketing automation tool that creates personalized emails, builds websites and landing pages, and hosts webinars
  • Provides businesses with insightful analyses and reports
  • Has an easy-to-navigate user interface
  • Provides around-the-clock customer support
  • Helps marketers develop effective mailing lists


  • Has lower email deliverability rates than other email marketing tools
  • Some users may find the dashboard cluttered.


GetResponse offers a free plan that lets you send up to 2,500 newsletters and build 1 landing page per month. Its paid plans are as follows:

  • An ‘Email Marketing’ plan at $15.58 per month
  • A ‘Marketing Automation’ plan at $48.38 per month
  • An ‘Ecommerce Marketing’ plan at $97.58 per month


Mailchimp is one of the most popular email marketing platforms of 2023, especially among small businesses looking for an affordable email marketing service.

Mailchimp is well-renowned for its multi-faceted, user-friendly interface that provides marketers with extensive templates and automation tools.

With customers all over the globe, Mailchimp has a large dataset that can help marketing teams optimize their email strategy. Mailchimp has a landing page builder, website builder, and ads launcher, along with marketing tools.

Mailchimp offers excellent reporting specs equipped with geo-tracking, click maps, and social media reports. With Mailchimp, B2B marketers are given comprehensive and insightful reports that provide them with the information they need to make successful data-driven decisions regarding their marketing campaigns.

Mailchimp’s ‘Automated Drip Campaign’ enables users to generate and grow B2B leads. This draws in new customers while keeping existing customers engaged.

Key Features:

  • Mailchimp features a drag-and-drop email builder that allows users to customize their emails by changing themes and layouts, adding new elements and logos, and inserting images, links, and buttons.
  • Mailchimp gives users full creative autonomy with their library of pre-built email templates that can be edited with a few buttons.
  • Mailchimp offers integrations with apps and services like Calendly, Shopify, Google Analytics, and Stripe.
  • With Mailchimp, you can save your Canva designs and use them as an email template and access and use data from Google Analytics.
  • Mailchimp offers complete automation workflows by generating welcome emails, sending reminders, and messaging customers who have abandoned their carts.


  • Offers a mobile version
  • Keeps track of customers and organizes them for different types of emails
  • Features an intuitive, user-friendly interface
  • Offers integrations with CRM and CMS systems
  • Includes an effective contact management feature


  • Does not enable affiliate marketing
  • The free plan has downsized the features it used to offer.


Mailchimp offers a free plan and the following four paid plans:

  • An ‘Essentials’ plan at $6.50 per month
  • A ‘Standard’ plan at $10 per month
  • A ‘Premium’ plan at $175 per month


Brevo is an email marketing platform specializing in crafting transactional emails and launching automated email campaigns.

Previously known as Sendinblue, Brevo features a robust API that processes over a million emails every day and is adept at delivering transactional emails at record speed.

Brevo’s drag-and-drop editor enables users to craft and customize professional-looking emails and visit older versions of their work for reference.

With Brevo’s ‘Email Send Time Optimization’ feature, users can schedule email campaigns, after which emails will automatically be sent at predetermined times. This increases opening rates and helps increase customer engagement.

Brevo’s paid plans give users full access to the platform’s automation features. These include advanced automation triggers, pre-built workflows, A/B testing, and customized user journeys.

Key Features:

  • Brevo’s wide variety of email templates makes creating catchy emails a more efficient and streamlined process.
  • Brevo offers its email marketing services in lots of languages other than English, letting users operate in their local language.
  • Brevo’s automated transactional email service ensures that customers receive real-time updates.
  • Brevo’s automation features save time by automatically sending emails and SMS messages and updating relevant information in your database.


  • Offers chat functionality
  • Provides excellent customer support
  • Lets you create messages that include contacts
  • Offers integration with apps like WordPress
  • Simplifies launching automated email campaigns


  • Features a less user-friendly platform as compared to other email marketing tools
  • The landing page feature is outdated.


Brevo offers a free plan allowing you to send up to 300 emails daily. It also provides the following three paid plans:

  • A ‘Starter’ plan at $25 per month
  • A ‘Business’ plan at $65 per month
  • A ‘BrevoPlus’ plan has a customizable price depending on your desired features.


ActiveCampaign is a flexible, easy-to-navigate email marketing platform offering a wide range of advanced features to automate email marketing.

As a marketing automation software, ActiveCampaign provides users with ‘Predictive Action’ recommending the next steps in building automated workflows. This improves the customer journey and helps increase lead generation.

ActiveCampaign offers users a range of email templates and a drag-and-drop function that makes creating new emails and editing old ones a walk in the park.

Along with this, ActiveCampaign features an in-built CRM that allows users to closely monitor their customers’ journey and ensure that their email marketing efforts are streamlined.

ActiveCampaign is popular for its live chat function and ability to segment customers based on their content preferences, making churning personalized emails that increase audience engagement easier.

Key Features:

  • ActiveCampaign provides sales automation with lead scoring and a built-in CRM system.
  • ActiveCampaign offers over 920 seamless integrations with platforms like Shopify, WordPress, Facebook, and Shopify.
  • ActiveCampaign simplifies creating emails, landing pages, and online forms.
  • With ActiveCampaign, users can streamline their site and event tracking.
  • ActiveCampaign’s library offers various email templates marketers can use to craft the perfect email.


  • Makes crafting emails, assigning tags, and creating lists easy
  • Features an intuitive interface
  • Provides around-the-clock customer support with a live chat
  • Offers up to three free calls with an ActiveCampaign expert to show new users around the platform
  • Makes integration with other platforms easy


  • Does not offer any free plan
  • Does not let you copy an email to more than one recipient


ActiveCampaign offers the following three pricing plans:

  • A ‘Plus’ plan at $45 per month
  • A ‘Professional’ plan at $149 per month
  • An ‘Enterprise’ plan with customizable pricing depending on the features you opt for


Drip is a popular email marketing platform offering email automation, CRM, and eCommerce management.

As a customer-centric email marketing tool, Drip provides users with a wide range of tools, including a ‘Visual Workflow Builder’ that marketers can use to set up triggers for different automated processes. An example of this is automatically starting engagement campaigns for existing customers.

Drip’s email builder offers different options like ‘Visual Builder,’ Text Builder,’ and ‘HTML Builder.’ With these settings, you have complete control over your emails’ content, formatting, layout, and stylistic elements.

Drip also allows you to use both campaigns and broadcasts. With campaigns, you can send a collection of emails; with broadcasts, you can send single emails or newsletters for announcement purposes.

In addition to this, Drip offers integration with other platforms like Zapier, WooCommerce, and WordPress. These enable you to add more sign-up forms to your company website and generate more leads.

Key Features:

  • Drip’s email builder offers templates to design countless aesthetically pleasing emails and schedule their send-offs.
  • With Drip’s analytics dashboards, you get detailed reports providing valuable insights into the success of your marketing efforts.
  • Drip offers over 150 integrations with platforms like Zapier, WordPress, WooCommerce, Shopify, Stripe, and eBay.
  • Drip’s Facebook integration lets you draw in visitors directly from Facebook and segment them into different customers.
  • With Drip, you can make automation workflows for Facebook ads and merge your emails with these.


  • Lets you run multiple domains as separate entities
  • Offers fully responsive, around-the-clock customer service
  • Provides third-party integrations
  • Easy to set up and learn how to use
  • Excellent for email promotions and automation


  • The reporting function may lag at times.
  • The paid plans may be a bit steep for some users.


Drip offers you a 14-day free trial, after which users need to pay $39 per month to use the platform.

Constant Contact

Constant Contact is one of the best email marketing tools for small businesses in 2023.

As an email marketing service, Constant Contact specializes in providing small businesses and non-profit organizations with effective and efficient email marketing techniques. It offers over 100 sleek email templates designed to increase customer engagement and maximize your generated leads.

With Constant Contact, businesses can set up automated workflows that comprise emails triggered by customer action. This includes automated welcome emails, reminders, and add-to-cart messages.

Constant Contact’s drag-and-drop editor makes creating catchy emails an easy and efficient process. It also includes a ‘Smart Column’ feature that lets you adjust column sizes and gives ‘Undo’ and ‘Redo’ options.

Constant Contact excels at contact management, letting users import their contact list from Excel, Outlook, or any eCommerce platform. Marketers can then assign tags to all their contacts and create categories to generate relevant content for each contact.

Key Features:

  • Constant Contact provides integrations with your eCommerce platform, making it easy to import contacts and implement a CRM system into your workflow.
  • With Constant Contact, companies can manage registrations, tickets, and invitations for a wide range of events like webinars, fundraisers, and surveys.
  • Constant Contact has a deliverability rate of approximately 89%, so you don’t have to worry about your emails sitting unnoticed in your customers’ spam folders.
  • Constant Contact uses new, state-of-the-art AI tools to help in creating content for emails
  • Constant Contact provides small businesses with detailed reports and analytics that guide them in increasing sales through digital marketing and growing their business.


  • Offers a mobile version
  • Provides excellent customer support through chat and email
  • The data reporting feature tells you what type of emails are doing well with your clients.
  • Includes flexible and easy-to-customize templates
  • Lets you take polls and ask customers questions directly


  • Canceling a subscription can be unnecessarily difficult.
  • Does not let you create reusable items that can be used across emails


Constant Contact offers the following three pricing plans:

  • A ‘Lite’ plan at $12 per month
  • A ‘Standard’ plan at $35 per month
  • A ‘Premium’ plan at $80 per month


In today’s era of technological advancements, more and more B2B companies are opting to use email marketing tools to enhance their email marketing strategy.

This is why choosing a B2B email marketing software that meets your marketing demands and fits within your price bracket is essential.

With the wide range of options available, choosing an email marketing tool can seem daunting, but don’t worry; we’ve got you covered. After having gone through this article, you have all the information you need to pick out a B2B email marketing tool that meets your business needs.

You can click here to get a downloadable list of great AI tools recommended by Online Success Genie.