The Ten Best Business Development Tools to Grow Your Business

Looking to streamline your business operations and accelerate growth? In the ever-evolving business-scape, more companies than ever are turning to business development tools for achieving higher efficiency, team collaboration, and creating dreamy workflows.

2023’s best business development software are transforming business operations, leaving old methods behind and making room for even higher impact business development processes that we guarantee your development team will thank you for.

From improving your sales team’s performance or revamping your strategic planning, these tools hold the key.

Interested in taking your business operations to the next level? In this article, we deep-dive into the best business development tools, their benefits, and everything you need to know to start transforming your business development strategy to drive growth in all new ways.

What are Business Development Tools?

Aimed at being a “super solution,” business development tools are software designed to increase efficiency, manage projects and data, and seamlessly allow all departments to interconnect their work to achieve business goals.

Businesses are as unique as a fingerprint, and each comes with their own challenges and pain points – meaning there has been a wide range of business development software. 

Business development software isn’t a one-size fits all solution. With every business having their unique needs and challenges, developers have honed in to build business development tools to fill the gaps. The best business development software can be categorized into the following types of solutions. 

Prospecting Business Development Tools

With a focus on empowering the sales team to find potential customers and automate sales workflows, this is a great software solution to boost productivity. It’s renowned for saving time and amazing Return On Investment (ROI). 

CRM Business Development Tools

A CRM (Customer Relationship Management) tool is the bread and butter of millions of businesses around the globe. Its primary focus is a hub for sales, marketing, and customer support teams. It gives crucial access to essential customer contact information, sales records and new opportunities, track customer touchpoints and manage marketing campaigns, and keep electronic records of vital customer documents on file.

Email Outreach Business Development Tools

Sending a high volume of emails? Email outreach tools might be exactly the business development solution you need. Seamlessly and easily, your sales and marketing team can collaborate to create personalized emails for targeted audiences, send bulk emails, schedule, and even automate recurring emails to ensure you never miss a sales opportunity!

Cold Calling Business Development Tools

Business development tools are designed to ramp up lead generation efforts by making it easier to increase call volumes. The team will love the click-to-call, auto-dialers, and call recording features to ensure smooth customer interactions and achieve higher results. 

Marketing Automation Business Development Tools

Marketing teams everywhere have been hailing this business development tool for its ability to manage marketing campaigns like a dream, whip up effective landing pages in minutes, and automate repetitive and tedious tasks for the ultimate efficiency and convenience.

Project Management Business Development Tools

Help the team stay on top of projects and tasks, no matter the stage, by integrating a project management business development tool. Everyone can benefit from easy and accurate time tracking, enhanced team collaboration, customizable reports, file sharing, and more with this popular business development software solution. 

While on the surface, you may question why there are multiple categories. Having the business development solutions categorized by their function comes as a benefit, allowing for business development software to be fit for purpose and not overly complicated by trying to overcrowd the capacity of one tool. 

Understanding your business’s unique conditions will ensure you don’t miss the mark when choosing from even the best business development software on the market.

What are the Benefits of Using Business Development Tools?

In today’s online space, businesses are constantly evolving, and that means a successful business development strategy does too. With 2023’s best business development software, you can be sure that you’re staying with the times for the most effective and efficient business development processes to achieve the bottom line of your dreams.

So what exactly is achievable when you integrate the right sales team and business development software? 

Efficiency Through Automation

Reduce the time spent on repetitive tasks by automating them! Whether it’s sending out routine emails, managing social media posts, or tracking prospect engagement, updating the business development process with automation frees up your team’s time, allowing them to focus on what truly matters – driving growth.

More Accurate Decision-Making

Integrate your business development tool with your tech stack to benefit from real-time insights and data so you can make evidence-based decisions promptly, forecast and predict business in the future, and foster agility, responsiveness, and risk mitigration in your business operations.

Improved Workflow Efficiency

From managing customer relationships and scheduling appointments to coordinating team communication and tasks, business development tools will have your workflow so streamlined that you won’t know how you got along without them. 

The smooth collaboration across different departments is sure to improve overall productivity and lead to happier employees, and faster and more effective outputs, which creates a ripple effect for an impressive bottom line. 

Enhanced Time Management

With business development tools, every minute is accounted for. Time management tools and features ensure your team is focused on tasks that matter most, keeping projects on track or even integrating with accounting workflows for billable hourly rates.

What to Look for in Business Development Tools?

Choosing the right business development tool has been proven to be a catalyst for business growth, but with so many options available, it’s easy to get overwhelmed or to choose the wrong SaaS (software as a service) for your business goals. 

Our experts have spoken, and these are the top tips on what to look for to see if one of the best business development tools on the market is actually the best tool for your business.


It’s essential to understand what is a comfortable rate for you to spend. While business development tools are proven to ignite results, it’s not a magic wand. The most expensive option doesn’t always mean it’s the best for your business’s size, challenge, or goals.

Ease of Use

With “easy” and “intuitive” being buzzwords in business, anything holding those labels can be overlooked when it comes to validating if it’s actually true. These terms are subjective and will also depend on what tools your team is used to working with. The best business development software will be one that your particular team will find ease in learning, navigating, and collaborating through, saving you a lot of headaches, time, and training.

Automation Capability

In 2023, it’s arguable if a business development tool boasts efficiency if it doesn’t have the capability to take on redundant and monotonous tasks. A software solution that takes these off your staff’s plate is key to ensuring that your prized employees spend their valuable time focused on strategy and revenue-generative tasks. 


It can be easy to get swept away with flashy marketing tactics behind some of the big and pricey business development tools and lose focus on the key features you need to propel your business to the next level. We recommend keeping a list of “Must Haves” and a “Wish List” so you can decide if the business development software you’re looking at is a good fit (or just employs a fantastic marketing team!). 

Customer Support

Sometimes, even with the best tools, you hit a snag! Having access to reliable customer support teams and resources can mean less interruption to your business operations, so you can rest assured you’re always able to maximize your team’s efforts.

What are the Best Business Development Tools of 2023?

LinkedIn Sales Navigator

What if we told you that you could reach decision-makers even faster and land sales up to 42% larger just by integrating this one business development tool into your workflow? Well, you can! 

With LinkedIn Sales Navigator, your team can access advanced search and filter features that allows you to zone in on the right buyers and understand vital insights to engage with personalized outreach. The result? The sales navigator turns the largest professional networking platform into a sales team’s heaven!

Businesses will love the one-of-a-kind, advanced lead recommendation engine that spotlights the most promising leads effortlessly. And the real-time updates on prospects’ activities or InMail messaging for direct communication aren’t bad perks, either. 

Benefits of LinkedIn Sales Navigator

✓ Advanced Search functions on one of the biggest professional networks

✓ Real-time sales insights 

✓ Seamless integrations 

✓ InMail messaging to speak directly with clients

✓ Finds high-quality leads faster

HubSpot Marketing Hub

HubSpot Marketing Hub has a name for itself globally, and it’s not hard to see why. This all-in-one inbound marketing platform intertwines a range of business development tools for tasks like email marketing, SEO, marketing automation, landing pages, analytics, social media, and blogging to ensure businesses are getting the best bang for their buck. 

The integrations are seamless, and the customer service and resources are renowned. One of the best parts is that HubSpot offers other Hubs than just marketing, so you can even extend this to feature a comprehensive suite of tools across every aspect of the business. 

Benefits of HubSpot Marketing Hub

✓ Full suite of marketing tools 

✓ Strong lead management and nurturing 

✓ Extensive analytics for informed decisions 

✓ Easy and extensive integrations

✓ Built-in CRM and sales functions


With one of the most user-friendly interfaces, Trello is the go-to business development tool for project managers across the web. It’s as simple as dragging and dropping for the most organized and impactful workflows possible.

Users can create boards for projects (or clients) and cards for tasks, which can be moved, tagged, and edited and even commented on. It’s highly visual and makes it popular among both technical and non-technical teams for a snapshot of exactly where everything is, no matter its stage. 

Benefits of Trello

✓ User-friendly project management 

✓ Visual, card-based task organization 

✓ Good collaboration features 

✓ Client facing boards and communication options

✓ Compatible with numerous productivity tools 

✓ Free tier offers a good set of features


You’ll never be double booked again! Calendly is making waves in the industry as a business development tool that changes the way we book meetings – and we all know there will be meetings. With the seamless integration, time-zone detection, and availability checker, you not only avoid the back-and-forth associated with scheduling but streamline the team’s admin tasks to ensure they have more time for revenue-generating projects. 

Benefits of Calendly

✓ Streamlines scheduling

✓ Integrates seamlessly with popular meeting platforms 

✓ Time-zone detection for global teams 

✓ Intuitive & easy to use

✓ Allows for buffer time between meetings


Designed around activity-based selling, Pipedrive is a customer relationship management (CRM) business development tool known to get more out of the sales team!

From visualizing the sales processes with customizable workflows, to automatically tracking revenue, communication, and task progress, Pipedrive has a proven approach that emphasizes all sales actions so you can get more done with less effort. 

Benefits of Pipedrive

✓ Intuitive, user-friendly interface 

✓ Customizable sales pipelines 

✓ Convenient and efficient mobile app 

✓ Automated admin tasks 

✓ Seamless integration with popular platforms

Looking to reach out to potential clients, partners, or hires but don’t know where to start? takes the guesswork out of finding the right person and promptly matches you with their contact information so you can start having impactful conversations even sooner.

Its large database of publicly available contact details ensures you are maximizing your Sales team’s business development software while staying compliant with GDPR and other data regulations. Sales teams will especially love that, next to its competitors, it can even verify email addresses in bulk and suggests the most likely email format if an exact match isn’t found.

Benefits of

✓ Amplified cold outreach and lead generation results

✓ Accurate email finder and verifier 

✓ Bulk email verification feature 

✓ Chrome extension available 

✓ Quick and easy with limited learning curve


GoTo is a business development tool designed to make remote collaboration easy! It offers a suite of unified communication and collaboration tools that support online meetings, webinars, voice integrations, and training sessions, perfect for getting the most of your team in our post-covid19 work structures.

GoTo’s uniqueness lies in its huge range of features: HD video conferencing, mobile meeting access, and integrated scheduling with calendars and analytical tools to help you measure and enhance team engagement for a buzzing work culture, even when it’s online!

Benefits of GotTo

✓ Access to GoToMeeting, GoToWebinar, GoToConnect, and GoToTraining

✓ Minimal learning curve

✓ Convenient and efficient mobile app 

✓ Supports high-capacity meetings and webinars without issue

✓ Robust security features


Instant messenger meets business with Slack’s renowned communication and collaboration tool. Making ‘best business development software’ lists across the internet, Slack has revolutionized the workflows of thousands of businesses, making communication, file sharing, and tool integration as easy as hopping into an instant messenger. 

Businesses can create custom channels to segment conversations by topic, project, or team (and even invite clients to the conversations) to keep discussions organized and accessible as a central hub of the business – no matter if you’re sitting in the office or working from home. 

Pro tip: Slack’s seamless integration with other highly rated business development tools (think Google Drive, Trello, Zoom, and more) means you can mix and match tools for a business development process guaranteed to maximize your results.

Benefits of Slack

✓ Engaging and Intuitive user interface 

✓ Robust integration with other tools 

✓ Create a communication ‘hub’ for a virtual office feel 

✓ Supports video calls and screen sharing 

✓ Convenient mobile app 


What if you could get 2x more replies to your cold email outreach? QuickMail makes it possible! This business development tool is designed to get you better results by automating and scaling your email campaigns, increasing their reach and time efficiency. 

Want to send personalized emails to targeted prospects automatically that don’t get stuck in spam? What about automated follow-ups? Quickmail makes it easy, leading to more effective outreach and improved response rates. You can rest easy knowing you’ve maximized your efforts and no lead is forgotten. 

Benefits of QuickMail

✓ Hyper-personalized & targeted email personalization campaigns

✓ Automated follow-ups to maximize engaged audiences 

✓ Built-in spam test, maintaining your brand’s reputation

✓ Advanced campaign tracking and analytics 

✓ Supports A/B testing


Looking for a convenient and secure Business development tool allowing you to securely store, share, and access your files from everywhere? Sync is a premium cloud storage service hinging on providing the utmost secure, private file solutions. 

What sets Sync apart from other file solutions on the market is its uncompromising focus on security with zero-knowledge encryption that guarantees absolute data privacy, including secure links and robust user permission controls, and best of all, a convenient addition to an integral aspect of business workflow. 

Benefits of Sync

✓ Exceptional data encryption and security measures

✓ No file size limits

✓ Intuitive and user-friendly interface 

✓ Free plan offer is impressive


From high-performing CRMs to business development tools crafted so you never miss a meeting, we’re confident, no matter what type of business you have, that our handpicked Top Ten Business Development Tools list has a solution to take your commercial goals to an all-new level. 

Remember that no expert is as good as the expert of your very own business – you! Finding the perfect tool should be less about chasing the latest trends and more about understanding and implementing the best business development tools to meet your unique business needs, goals, and challenges in order to reach your greatest potential!

Want even more ways to Do More. Earn More. Save More? 

Check out these great articles: Top 10 Web Scraping Tools & Digital Tools for Businesses, or get in touch to find out how Sheets Genie can have your business the most productive it’s ever been!