This article details the best AI tools for small business owners, providing an assortment of ten recommended tools. If you’re interested in how AI can help you, read on…
How AI Can Help Your Business
If you’re a small business owner and haven’t taken the time to learn about AI technology, now’s a better time than ever. You might be hesitant, thinking that only large corporations with an excess of staff and finances could afford to use AI powered tools. Luckily, that notion couldn’t be further from the truth!
In a lot of ways, smaller companies have the potential to use any given AI tool to an even more prominent extent than their counterparts. This is because of how important it is for businesses to be given the fullest attention of their owners during their launching and beginning phases.
Despite what you may think, there are a lot of AI software options that are far from expensive, and even farther from difficult to use. Soon enough, you’ll find that AI tools are the miracle that your small business has been waiting for!
Benefits of AI For Small Businesses
Now that we’ve stated how beneficial the use of AI tools can be, the question on your mind is likely, how? What particular advantages will your business have with the use of these tools? To satiate that understandable curiosity, let’s take a look at some of the most prominent benefits of utilizing AI powered tools.
Increase In Efficiency
Think about exactly how much time you waste during the work week doing repetitive tasks that simply aren’t producing results worth your efforts. Now, think about what other, more useful things you could be using that time for. That’s precisely where an artificial intelligence tool can lend a helping hand.
By using an AI powered tool to automate repetitive tasks, you’ll no longer need to spend hours each day organizing, listing, structuring, or any other mundane activity. Instead, you can have important meetings with staff and clients, focus on your marketing campaigns, or any number of alternative business operations.
An Enhanced Customer Experience
If you’re having a busy night and want to concentrate on your short bit of relaxation, that doesn’t stop the fact that customers will still likely need you for some variety of issues. With an AI tool, you can ensure that the customer is properly assisted without you actually needing to do anything.
These efficient tools can handle customer interactions with ease, whether that be in the form of sending replies to messages and emails or providing customer service advice with the same quick wit and thoroughness as a human representative. With no need at all to add someone else to your small business’s payroll, you can have all of the helpful skills of a fully-fledged employee at your fingertips.
Data-Driven Insights
A game changer for your marketing strategy and sales process, AI tools can provide you with up-to-date, intelligent business advice and suggestions based on data that’s been collected over time. This can come in the form of customer data like purchase history, browsing behavior, and demographic information, as well as market trends and competitor analysis.
By harnessing the power of AI, you can uncover valuable insights that were previously hidden within the vast amount of data generated by your business operations. These tools can analyze complex patterns and correlations, identify trends, and make predictions to help you make informed decisions and optimize your strategies.
With data-driven insights, you can personalize your marketing campaigns to target specific customer segments and tailor your products or services to meet their needs. By understanding your customers better, you can improve customer satisfaction and ultimately increase your sales.
Cost-Savings
One of the most appealing parts of using AI is also one that few expect – the integration of artificial intelligence will actually save you money, not cost you. For small business owners, it’s understandable to not want to take unnecessary financial risks. However, the use of AI is actually a very low-risk investment as most AI models are, in fact, quite affordable.
Being able to boost efficiency without adding additional expenses means that you’ll be driving up profits quite a bit. Remember the proverb, “Work smarter, not harder.” Think about the most obvious tasks that AI could help out your business with, and only invest in tools once you’ve done research to discover what is most cost-effective!
What To Look For In Quality AI
Not all AI capabilities are created equal! It’s important to note that depending on a variety of factors, like your industry and consumer base, there might be some AI tools that are practically useless to you. On the other hand, there may be some that are particularly necessary for the needs of your business operations.
That being said, when you’re trying to discern the best AI tools from the crowd, there are some features and facets that are universally green flags. Here are a few of such key features that you should look out for on the hunt for helpful AI technology:
- Accuracy and Performance
- Customization
- Ease of Integration
- User-Friendly Interface
- Scalability
- Transparency
- Value
Top 10 AI Tools For Small Businesses
Now that we’ve established what to look for in your AI tools, as well as what makes such tools essential to your business success, let’s take some time to go over where to begin. Here are the top ten AI tools for small businesses!
- Grammarly
Rule number one for content creation is to make sure what your business is putting out there is as professional as possible. In other words, there is very little room for common mistakes and errors when you’re drafting official posts or documentation. This is why Grammarly is a tool that is both widely known and widely used.
Grammarly utilizes artificial intelligence technology to provide its writing assistance features. The AI algorithms employed by Grammarly analyze text and provide suggestions for grammar, spelling, punctuation, style, and clarity improvements. The tool uses machine learning techniques to continuously improve its suggestions and adapt to individual writing styles. Grammarly’s AI powered system is trained on vast amounts of data to accurately identify and correct writing errors, making it an effective writing assistant for users across various platforms and devices.
Grammarly even has a new AI tool within its preexisting service: Grammarly GO. With its intuitive and user-friendly interface, Grammarly Go makes it easy to compose high-quality written content, no matter where you are. The tool seamlessly integrates with various mobile applications, allowing you to receive real-time writing suggestions and corrections as you type. This feature is particularly helpful for individuals who frequently communicate via their mobile devices and want to ensure that their messages are professional and polished.
- Jasper AI
Jasper AI is an innovative artificial intelligence model developed by OpenAI. Built on the GPT-3 structure, Jasper AI takes natural language processing to new heights by offering advanced language understanding and generation capabilities. With its expansive knowledge base and powerful computational abilities, this AI technology can comprehend and generate human-like text across a wide range of topics and contexts.
One of the notable features of this AI tool is its ability to engage in coherent and contextually relevant conversations. It can understand the nuances of dialogue and maintain consistent responses while providing insightful information based on the given context. This makes Jasper AI a great choice for those seeking a conversational tool.
Jasper AI represents a significant advancement in AI language models, offering enhanced language understanding capabilities. Its potential applications range from interactive chatbots to creative content creation, which provides users with a powerful tool indeed.
- ChatGPT
If you know what AI is, chances are this isn’t the first you’ve heard of the notorious ChatGPT. Developed by OpenAI, this AI tool offers users a natural and intuitive conversational experience. Truly unique, the software is intended to be able to answer nearly any inquiry with ease, including some that are more complicated than you may realize.
The AI tool studies user behavior so it can develop a customized experience. This means that you can get entirely personalized answers and aid when needed. The more specific the instructions, and the more you feed the tool about the subject matter, the more detailed and thorough its response will be.
ChatGPT can aid small businesses by generating captions for social media content, conducting light keyword research, organizing and planning events and meetings, and more. Basically, it has all of the power a low-level virtual assistant could give you.
Perhaps the best part of this machine learning algorithm is that, as of now, it is entirely free to use. As ChatGPT remains in its data collection phase, users are welcome to use the AI tool to their heart’s content, and the platform even saves prior conversations so it can learn with you!
- Synthesys
One of the most expensive and time-consuming elements of marketing content creation is the video creation process. Synthesys boasts itself as the “Leading AI Virtual Media Platform,” a title that is fairly earned considering the extent of services offered by this AI tool.
You’ve heard about text-to-speech, but what about text-to-video? Synthesys has the power to generate AI voices as well as AI videos using nothing other than text prompts given by the user. This cutting edge technology isn’t something you run into every day, but it is something that will absolutely change the way you handle the development of your marketing content.
If AI video editing and AI voices weren’t enough to persuade you, how about fully-fledged AI avatars? Synthesys has a range of AI avatars to take front and center in the videos you develop within the platform. If you’re working on something as simple as social media posts or something as professional as a broadcast commercial, you are sure to save boatloads of money and time with the help of this AI tool.
- Pictory
Speaking of video editing using AI tools, it’s time to introduce Pictory. Along the same vein as above, Pictory has the uncanny ability to transform your marketing strategies using the power of auto-generated AI video content.
A particularly helpful feature that Pictory has is the ability to trim down large videos automatically into smaller-sized clips. Not only does this save a large amount of your time, but it gives you immediate, ready-to-go marketing content for your social media platforms or even for a blog post. A long video, like a recording of a podcast being recorded, can be stretched into several Instagram reels, for example. All the while, the AI tool will also generate captions, insert additional edits and cuts, and add music and stock video where necessary. Talk about all-encompassing!
- HotPot
HotPot is an excellent way to bring any idea you might conceive into reality. When you need visuals on the fly, HotPot can take any concept you might have lying dormant and use its machine learning algorithms to make that idea into a generated image. This is particularly useful for content marketing efforts, as you will no longer have to merely vocalize what you want a given finished product to look like. Instead, sit back as this emerging technology creates a picturesque rendition of exactly the kind of visual you’ve been thinking of.
- Speechify
Speechify is an AI powered platform that serves as the perfect tool for those needing a reliable text-to-speech generator. The fastest on the market, Speechify can translate anything from a web page to a PDF into vocals in seconds. Even more impressive, the AI can replicate the voices of celebrities like Snoop Dogg or Gwenyth Paltrow when you want to add a bit of fun to a seemingly tedious activity.
This AI powered tool is available as a handy Google Chrome extension or can be downloaded as a mobile application for on-the-go translations and readings. The use of the text-to-speech tool can greatly accentuate your ability to multitask, as your reading will be accomplished 3-4x faster when done for you.
- SurferSEO
You don’t need fancy coding knowledge or technical skills to incorporate the indispensable use of SEO. Search Engine Optimization is made incredibly simple through the use of SurferSEO, a tool bound to skyrocket the amount of attention your web pages receive.
Brand language optimization is crucial for standing out, and this is something that small businesses, in particular, must do if they want to continue growing. You can use Surfer to generate reports on certain keywords, have completely AI optimized briefs and articles, and do all of it through whatever content creation platform you currently use.
Your website has no benefit in sitting unread. Use SurferSEO to get the right people reading the material that you’ve worked so hard to cultivate.
- Murf
We’ve gone over a few AI voice generators, but none quite like this. Using the power of artificial intelligence, Murf has the unique capability to not generate just any old voice, but rather your voice. When you work with Murf and send them a detailed recording, you are able to receive an AI version of your voice that can be used to create voice overs for any number of content pieces. The amount of time and breath that you’ll save is worth the fee.
- Tidio
Tidio is a tool that has your customer relationship management covered. This AI tool helps by enabling businesses a few well-needed hours off, all the while making sure that customers get the help they need instantly. With a small business, you might not have enough staff on your hands for 24/7 customer service. Well, Tidio is here to bridge that gap.
This innovative platform is one that provides a live chat helpdesk for any problem your customer might find themselves experiencing. It’s a conversational tool that is customizable based on the kind of service that your customers need. It understands that that is by carefully evaluating customer data and translating it into helpful and actionable insights. It’s like having a full customer service team, but even better!
Automation is the Future
If you haven’t begun implementing AI tools into your small business operations, there’s no better time to begin than the present. Even automating one aspect of your business can make a world of difference when saving you precious time and resources.
It’s alright if this isn’t something you’ve done in the past, but it might be detrimental if you don’t begin utilizing these artificial intelligence tools in the future. The business world is heading in an inevitable direction, and that direction is straight toward automation. Please don’t risk your small business getting left behind, and take time to learn as much as possible about the tools that are changing our economy.
Click here to get a downloadable list of great AI tools recommended by Online Success Genie. You might just find something revolutionary.